SEO certainly isn’t dead— but it is evolving. And as business executive, talent, and traveller search habits shift across platforms, your place brand’s strategy needs to evolve too. Here's how.

What does successful place marketing look like in 2025 and beyond? From generative AI to digital twins to location intelligence, here are the essential areas place brand and marketing leaders should be paying attention to.

The grande dame hotels weren't simply places to sleep - they were cultural institutions that defined the reputations of the cities they called home. But how are these iconic hotels evolving? And what does that mean for destination marketers?

Following the COVID-19 pandemic, Ottawa was ready for a cultural refuel. Enter the Unofficial Museums campaign, an initiative to celebrate the hidden gems within the city. In total, 76 ‘museums’ were opened in a single day as special status was granted to festivals, restaurants, concert venues, attractions, and more. A new dessert shop, First Bite, became the Unofficial Museum of Croffle (croissant + waffle)! Learn more here. Learn about Ottawa's Award entry for Best Placemaking Initiative 

We need to transcend traditional demographics in order to meet the emotional needs of travellers. The Culturist Group's Danny Guerrero explores how place marketers can foster genuine belonging among increasingly diverse travellers.

The demand for happiness is higher than ever – and Visit Finland are ready to help people rediscover their joy. Discover how the team launched ‘The Masterclass of Happiness’ to help share the Finnish mindset with the world.

We are facing a transformational and decidedly disruptive shift in the geopolitical landscape - but what does that mean for tourism? FINN Partners' Jessica Berk Ross dives into the biggest trends shaping the future of travel.

If your place brand is still using impressions as a primary KPI for digital success, it may be time to rethink your approach. Here are five alternative metrics that provide a more insightful and meaningful picture of engagement and impact.

It is essential for destinations to set goals and objectives by regularly evaluating marketing efforts using relevant, data-driven insights, considering everything from strategy development to campaign execution. Here's what you need to know.

With Christmas around the corner, the Go Vilnius team used the festive season as an opportunity to raise awareness of the city - using a carol with lyrics inspired by wrong answers about Vilnius's location. 

As we gear up to the 9^th City Nation Place Americas conference, we’ve been surveying place leaders across the USA and Canada to provide a better understanding of where they are currently focusing their attention and what challenges they face. 

Tour Cayuga has been on an ambitious journey to transform its approach to destination marketing and placemaking through the lens of diversity, equity, and inclusion. The Culturist Group's Kimberli Samuel shares valuable lessons all DMOs can learn from their work.

How can places avoid accusations of greenwashing in their marketing? Here are nine top tips to ensure you’re demonstrating your authentic commitment to sustainability to help you target your place marketing.

Discover seven simple ways that you could be using AI to make your place branding and place marketing job easier, along with some sample prompts to help you get started.

At a time when consumers are bombarded with advertisements and brand promises, influencers are becoming an essential ingredient in your marketing mix to give your message that feel of an authentic recommendation. But what’s the key to success in influencer marketing?