If your place brand is still using impressions as a primary KPI for digital success, it may be time to rethink your approach. Here are five alternative metrics that provide a more insightful and meaningful picture of engagement and impact.

It is essential for destinations to set goals and objectives by regularly evaluating marketing efforts using relevant, data-driven insights, considering everything from strategy development to campaign execution. Here's what you need to know.

With Christmas around the corner, the Go Vilnius team used the festive season as an opportunity to raise awareness of the city - using a carol with lyrics inspired by wrong answers about Vilnius's location. 

As we gear up to the 9^th City Nation Place Americas conference, we’ve been surveying place leaders across the USA and Canada to provide a better understanding of where they are currently focusing their attention and what challenges they face. 

Tour Cayuga has been on an ambitious journey to transform its approach to destination marketing and placemaking through the lens of diversity, equity, and inclusion. The Culturist Group's Kimberli Samuel shares valuable lessons all DMOs can learn from their work.

How can places avoid accusations of greenwashing in their marketing? Here are nine top tips to ensure you’re demonstrating your authentic commitment to sustainability to help you target your place marketing.

Discover seven simple ways that you could be using AI to make your place branding and place marketing job easier, along with some sample prompts to help you get started.

At a time when consumers are bombarded with advertisements and brand promises, influencers are becoming an essential ingredient in your marketing mix to give your message that feel of an authentic recommendation. But what’s the key to success in influencer marketing?

Slovenian Tourist Board's Aleksandra Lipej outlines how they’re investing in technology to support their destination marketing and what skills are necessary to thrive in the face of rapid digital transformation.

We sat down with CEO Laura Citron to understand how London & Partners has maintained momentum over the years and continued to deliver growth and opportunity for the city.

The travel and tourism industry faces mounting pressure to adopt more sustainable practices. Amadeus's Tom Starr shares how destinations can enact policy changes, use new technologies, and work closely with local communities to drive positive change.

Paid ads can be a powerful tool for place brands. Here are ten tips to help you make the most of your ad budget and ensure your ads effectively attract businesses, residents, or visitors.

From wayfinding to digital skills building, here are six examples of places who are building the future of their visitor economy in partnership with their locals.

Engaging the senses makes a brand more memorable, builds a stronger connection with the audience, and even evokes nostalgia. But where do you start? Here are a few lessons on sensory branding from successful place brands around the world.

Whether or not residents are protesting, we see more regions, nations, and municipalities asking a simple but fundamental question: why do we want tourism? The Travel Foundation's Ben Lynam explores what new tools DMOs need to leverage to demonstrate tourism's added value for communities.