If your place brand is still using impressions as a primary KPI for digital success, it may be time to rethink your approach. Here are five alternative metrics that provide a more insightful and meaningful picture of engagement and impact.

Brand Scotland's Samantha Crawford is 2024's CNP Future Leader. We sat down with her to discover what lessons she learned through her journey that shaped her into the place brander she is today and what she thinks is next for place brand teams.

It is essential for destinations to set goals and objectives by regularly evaluating marketing efforts using relevant, data-driven insights, considering everything from strategy development to campaign execution. Here's what you need to know.

When it comes to engaging your stakeholders, how do you make sure that you’re surfacing the right data in the right way? Here are twelve expert tips to help you align your data efforts with the needs of your stakeholders.

We invited CNP Global delegates to join a discussion on one of three key topics to get the international perspective on what is working – and what, perhaps, isn’t. Here’s a quick look at the conversations that were had on each topic to give you the key learnings.

As we gear up to the 9^th City Nation Place Americas conference, we’ve been surveying place leaders across the USA and Canada to provide a better understanding of where they are currently focusing their attention and what challenges they face. 

Paid ads can be a powerful tool for place brands. Here are ten tips to help you make the most of your ad budget and ensure your ads effectively attract businesses, residents, or visitors.

Colorado has traditionally spent millions each year selling the state as a place to play – yet very little on promoting itself as a place to do business. Discover how a complex research initiative helped build a regional brand for Metro Denver.

Resonance's Chris Fair looks at why aligned civic identity is more important to attracting talent, businesses and visitors than ever before.

Joy Riot's Jessica McCarthy explores how to effectively invest in primary research in order to ensure your place brand strategy is informed by data, insights, and hard evidence.

Starting with data that shapes your overall place brand strategy and moving on to refining your campaigns and marketing strategies, here are eight expert opinions on the most common errors being made so you can ensure you’re leveraging your data effectively.

At the 2023 City Nation Place Awards, Glasgow became the first city to take home the trophy for Best Use of Data, in recognition of the comprehensive and innovative work undertaken to map out the city’s tech ecosystem and create a foundation for data-driven storytelling around the sector. We sat down with Glasgow City Council's Gavin Smyth to understand precisely what it is that led to this data-driven triumph.

In the face of a complex, dynamic issues environment, what are the points of influence and the methods for controlling your place narrative? How can nation brand teams proactively identify emerging risks to their reputation and take preventative action?