Bloom Consulting
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Destination MarketingPlace BrandingTourism
Belong to all: The place brand strategy for Madeira
After lockdown, Madeira Promotion Bureau took the opportunity to rethink their strategy and adapt their offer to the new and constantly evolving demands of a post-pandemic world. Discover how their place brand provided the foundation for the success of their strategy.
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Place BrandingPlace Making
Braga: Time Travel Strategy
Learn about Bloom Consulting's Place Brand of the Year strategy
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Economic Development Place BrandingTourism
Restart in Idanha
In four decades, Idanha-a-Nova lost about 70% of its population, dropping from more than 35,000 residents to about 8,000. Along with this huge demographic problem, Idanha and the rural world faced a not inconsiderable set of negative perceptions about rurality and country life. So how do you overturn these stereotypes and reverse decades of population decline?
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Place Branding
Restart in Idanha
Learn about Bloom Consulting's Place Brand of the Year.
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