Learn about Great Britain's Award entry for Best Place Brand Communications Strategy 

On the eve of Finland’s independence centenary in December 2017, the goal was to create a moment of togetherness - a low-threshold way for Finns to join in and tell the narrative of Finland - using the simple medium of a grocery conveyor belt.

Zuidoost is the youngest district of Amsterdam, and residents have roots all over the world. All those cultures together in one neighbourhood ensures Zuidoost has become its own city with its own stories - so any place brand design and strategy needed to be able to embrace the diverse character of the community.

Houston needed a brand that would be inclusive of all industries - and it needed to reflect the community's sentiment too. Discover how Houston's brand unification project ensured that all stakeholders are working in alignment and towards a common goal – to further enhance Quality of Place.

In 2021, only 29% of Vilnius’s residents knew 2023 was the city’s 700^th anniversary. An ambitious approach engaged citizens and celebrated Vilnius as energetic, creative, and one-of-a-kind. Learn more here. 

The synergy between the X Games and Ventura’s love for extreme sports led to a very successful partnership that changed the landscape for the city, now and for years to come. Learn more here. 

Switzerland is aiming to be the most sustainable tourism destination in the world through the ‘Swisstainable strategy’ that engages citizens, businesses, and tourists alike in achieving this vision. Learn more here. 

The development of a longer-term vision for the city blended insights from comprehensive community engagement with the city’s indigenous Māori culture to shift how the city is perceived. Learn more here. 

In an age of independence where younger generations choose #NoFilter over picture-perfect, the strategy for Brussels offers an authentic, approachable attitude to life that dares you to be yourself. Learn more here. 

Rather than ‘leveraging’ the 2023 FIFA Women’s World Cup to benefit the New Zealand brand, the nation brand used their commitment to gender equity to drive the women’s movement forward. Learn more here. 

This strategically-led design supported the long-term brand building to leverage the area’s reputation for high standards whilst also broadening its appeal to create a welcoming feel for all. Learn more here. 

High Point has long been the furniture capital of the world, but this new design expands the story of High Point to include creatives of all type and brings the brand into the built environment. Learn more here.

A new design blends positive reminiscences of Bad Vöslau’s rich history with their contemporary values, creating a flexible design system that maintains a strong sense of identity. Learn more here.

Cape Town Tourism conducted a brand valuation, utilised the data and results to drive tourism recovery after the pandemic and to create a benchmark to track the impact of the team’s work. Learn more here.

Learn about Sheffield's Award entry for Best Placemaking Initiative