On the eve of Finland’s independence centenary in December 2017, the goal was to create a moment of togetherness - a low-threshold way for Finns to join in and tell the narrative of Finland - using the simple medium of a grocery conveyor belt.
The place branding strategy of Eindhoven is a long term project: to serve the community of Eindhoven and to raise self-esteem of the inhabitants as well as creating economic value and make local society future proof. But how have they achieved this?
Four years after the launch of Brand Scotland, they're leading the way in sustainable development. We're excited to have Claire Prentice, Head of Brand Scotland Marketing, at City Nation Place Global to share her experience of putting SDGs at the centre of their strategy and balancing the challenges of collaboration and competition. Get a sneak preview of where it all began here with their 2018 City Nation Place Awards entry.
Research shows that once a visitor does decide to come to The Hague they are positively surprised. It was this gap between image and actual experience that launched the international campaign 'Dive into The Hague'.
The goal was to make Helsingborg the first place that would come to mind year-round with all the necessary components for a world-class weekend destination - The Weekend City. A new communication concept was developed; WKND by HBG.
New Delhi has over 1100 archaeological monuments - but most of the locals were unaware of their cultural importance. Discover how India City Walks set out to create authentic local tours for visitors - all while engaging their community in their cultural identity
Brand Scotland Place Brand of the Year
City of Salinas, California Place Brand of the Year
Entered by About DCI
In four decades, Idanha-a-Nova lost about 70% of its population, dropping from more than 35,000 residents to about 8,000. Along with this huge demographic problem, Idanha and the rural world faced a not inconsiderable set of negative perceptions about rurality and country life. So how do you overturn these stereotypes and reverse decades of population decline?
Discover Harlow Place Brand of the Year
Entered by Harlow District Council
The place branding strategy of Eindhoven is a long term project: to serve the community of Eindhoven and to raise self-esteem of the inhabitants as well as creating economic value and make local society future proof. Discover how here.
University District Place Brand of the Year
Entered by West Campus Development Trust
Barcelona Place Brand of the Year
Entered by Barcelona City Council
Talent is a constant challenge for cities - but Copenhagen had a novel response which asked coders "Do you speak our language?"
Instagram is the second-most consulted social media platform that people use while they’replanning travel, and they wanted to leverage this inspirational power of Instagram to showcase Philadelphia - by arranging an Instagram Exchange between three major cities.
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