SEO certainly isn’t dead— but it is evolving. And as business executive, talent, and traveller search habits shift across platforms, your place brand’s strategy needs to evolve too. Here's how.

What does successful place marketing look like in 2025 and beyond? From generative AI to digital twins to location intelligence, here are the essential areas place brand and marketing leaders should be paying attention to.

We invited CNP Global delegates to join a discussion on one of three key topics to get the international perspective on what is working – and what, perhaps, isn’t. Here’s a quick look at the conversations that were had on each topic to give you the key learnings.

Discover seven simple ways that you could be using AI to make your place branding and place marketing job easier, along with some sample prompts to help you get started.

Slovenian Tourist Board's Aleksandra Lipej outlines how they’re investing in technology to support their destination marketing and what skills are necessary to thrive in the face of rapid digital transformation.

It’s critical that any foray into artificial intelligence is done strategically, and with clear understanding of what you want to achieve and how it aligns with your values. Here are nine ways AI technologies can play a role in delivering more effective place marketing strategies.

Dive in to discover the global conditions and trends that have affected and will continue to influence nation and place branding, and three possible future scenarios place branders could be facing in the next decade.

Young people are a hugely influential demographic. So, what does it take to catch the attention of these socially conscious, digital natives? Here are 10 tips on how you can adapt your approach to engage younger generations and foster lasting connections with your place.

Stefan Hawes, VP of Global Marketing for Destination Vancouver, explores how destinations should be responding to the emergence of Generative AI technologies and the importance of being more innovative in your place marketing.