Interview with Solly Moeng, Convenor, Brand Summit South Africa

Andrea Monteiro Andrea Monteiro Acuris

At City Nation Place, we talk about creating and implementing nation branding strategies that engage all stakeholders. The Brand Summit South Africa is a working example of an initiative to bring together all the key voices of a nation to focus on how to develop and promote the brand to the world. Ahead of the second Summit, taking place on 6 & 7 June in Johannesburg, we caught up with Solly Moeng, the convenor of the Summit, to find out more.


What sparked your decision to launch the first Brand Summit South Africa?

SM: It was my realisation that as a country brand that had set a vision for itself in the early 1990s, soon after the end of apartheid, South Africa had been derailed by bad leadership. We were no longer living the values that underpin our founding documents, in particular our progressive Constitution and Bill of Rights. Without a clear vision, a set of shared values and good, ethical leadership, all brands, including country brands, soon lose their way. South Africa has been in such danger.

 

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The Place Brand Portfolio is City Nation Place's searchable portfolio of Awards case studies from the past five years.


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