Interview with Adriana Campelo, Chief Resilience Officer, City of Salvador
We caught up with Adriana Campelo, Chief Resilience Officer for the City of Salvador to discover how place branding intersects with resilience.
CNP: How do you see the relationship between the perceived values of a city, region or nation and the place brand?
AC: The place brand should reflect and communicate the city, region or nation values. The brand is an artefact to communicate place values to all citizens and visitors.
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