Entered by Visit Philadelphia

Visit Philadelphia has a three-fold purpose - to build Greater Philadelphia’s image, drive visitation and boost the economy and have a strong heritage as a social media pioneer. The company’s social media accounts—known by fans as Visit Philly—serve up content to 1.6 million people. It was noticed that New York City, Philadelphia and Washington, DC all vie for the same leisure travelers. Whilst Philadelphia competes for the same audience, all are also prime feeder markets for each another. Visit Philadelphia developed a programme to address this relationship: the Influencer Exchange Program, where each major metropolitan destination selected a major Instagrammer from their community to sponsor on a Northeast Corridor journey.