Art is foundational to us as a species – but the ways in which we interact with both art and place are changing dramatically. Alex Sarian, President & CEO of Arts Commons – the largest cultural infrastructure project in Canada’s history – and author of The Audacity of Relevance, shares his perspective on how art and culture can be a positive force within cities and what it takes to remain relevant.

Brand Scotland's Samantha Crawford is 2024's CNP Future Leader. We sat down with her to discover what lessons she learned through her journey that shaped her into the place brander she is today and what she thinks is next for place brand teams.

Action Greensboro are using carefully curated care packages to encourage ex-Greensboro residents to return to the city. Discover how this joined up approach to attracting and retaining talent is driving results - and community pride too.

We need to transcend traditional demographics in order to meet the emotional needs of travellers. The Culturist Group's Danny Guerrero explores how place marketers can foster genuine belonging among increasingly diverse travellers.

Discover practical tips for how destination organisations and industry professionals can help shift mindsets and spark change to create long-term, sustainable outcomes within their own destinations.

If your place brand is still using impressions as a primary KPI for digital success, it may be time to rethink your approach. Here are five alternative metrics that provide a more insightful and meaningful picture of engagement and impact.

You need a purposeful, place-led, and holistic vision for economic development and tourism to ensure a thriving future for your place. Place leaders from across North America share how you can connect the dots between tourism and economic development.

Did you know that many global tourism corporations have already assessed how climate-risky your destination is? And they are actively taking steps to mitigate those risks? The Travel Foundation's Ben Lynam outlines how you can respond by assessing your own climate risk and preparing accordingly.

We are facing a transformational and decidedly disruptive shift in the geopolitical landscape - but what does that mean for tourism? FINN Partners' Jessica Berk Ross dives into the biggest trends shaping the future of travel.

How are places actively working to engage their local communities in creating a vibrant and thriving future for their place? From Jamaica to New Zealand, here are nine insights to help you connect with your community.

The demand for happiness is higher than ever – and Visit Finland are ready to help people rediscover their joy. Discover how the team launched ‘The Masterclass of Happiness’ to help share the Finnish mindset with the world.

Fiji regularly tops the survey for the happiest country in the world. The new positioning highlights Fiji as more than a postcard destination, instead showcasing a genuine perspective on happiness.

Learn about Fiji's Award entry for Best Communication Strategy: Tourism