Interviews with the place leaders and CEOs, Directors, CMOs and heads of strategy for place branding teams from around the world.
Slovenian Tourist Board's Aleksandra Lipej outlines how they’re investing in technology to support their destination marketing and what skills are necessary to thrive in the face of rapid digital transformation.
We sat down with CEO Laura Citron to understand how London & Partners has maintained momentum over the years and continued to deliver growth and opportunity for the city.
Christian Biller, Brand Strategist for the Swedish Institute and industry veteran, joined us to talk about how approaches to nation branding have evolved over the past decade, what skills place leaders need to succeed in the face of disinformation, and how you can future-proof your strategy.
How-to articles and case studies sharing best-practice approaches to all elements of place branding and marketing.
Tour Cayuga has been on an ambitious journey to transform its approach to destination marketing and placemaking through the lens of diversity, equity, and inclusion. The Culturist Group's Kimberli Samuel shares valuable lessons all DMOs can learn from their work.
How can places avoid accusations of greenwashing in their marketing? Here are nine top tips to ensure you’re demonstrating your authentic commitment to sustainability to help you target your place marketing.
Discover seven simple ways that you could be using AI to make your place branding and place marketing job easier, along with some sample prompts to help you get started.
Blog posts bringing together takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.
As we gear up to the 9th City Nation Place Americas conference, we’ve been surveying place leaders across the USA and Canada to provide a better understanding of where they are currently focusing their attention and what challenges they face.
The travel and tourism industry faces mounting pressure to adopt more sustainable practices. Amadeus's Tom Starr shares how destinations can enact policy changes, use new technologies, and work closely with local communities to drive positive change.
Dive in to discover the global conditions and trends that have affected and will continue to influence nation and place branding, and three possible future scenarios place branders could be facing in the next decade.
Case studies, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.
A series of public input sessions called Future Festivals gave residents the chance to play larger-than-life games to gather feedback that would inform the development of the city’s two-year workplan.
Learn about the City of Williamsburg's Award entry for Best Citizen Engagement
Learn about Great Britain's Award entry for Best Place Brand Communications Strategy
A Tinder-branded profile for VisitAarhus allowed the team to engage with their prospective audience on an equal footing with flirtatious communication in search of a perfect holiday match.
Learn about Aarhus, Denmark's Award entry for Best Communication Strategy: Tourism
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