City Nation Place was founded on a belief that effective collaboration between key stakeholders was the key to successfully promoting and managing the reputation of a city, region, or country.

When tourism and economic development organisations pool their resources - and when your private sector and citizens are telling the same narrative - you can deliver truly positive change within your place. And it’s a better use of resources – there’s no need to repeat mistakes or reinvent the wheel if you’re already integrating your learnings and strategies with your key stakeholders.

Within place branding, ‘collaboration’ could broadly encompass anything from working more effectively between your tourism and economic development partners, to engaging your private sector or local government, or even to initiating strategic partnerships with places halfway around the world. Each presents its own challenges and opportunities, and of course, it’s rarely as easy as simply saying “let’s work together!” and watching the pieces fall into place. Organisations within a place often have conflicting hierarchies, incompatible funding streams, and even incongruous ideals and objectives. However, if you’re able to find a common ground and a common way of working, you can increase the impact of your strategies significantly.

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