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How to tackle the biggest challenge in Nation Branding and Place Branding - Management thinking

How to tackle the biggest challenge in Nation Branding and Place Branding - Management thinking Strategy Toolbox

by Jose Torres, CEO, Bloom Consulting, Malcolm Allan, President, Bloom Consulting, and Daniel Valverde, Country Brand Director, Essential Costa Rica


Ahead of their session at the City Nation Place Global conference on 8 November, we asked Jose Torres & Malcolm Allan of Bloom Consulting, and Daniel Valverde, the Country Brand Director of Essential Costa Rica, to share their thinking around Nation Brand management structure 

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The Place Brand Portfolio is City Nation Place's searchable portfolio of Awards case studies from the past five years.


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