Here are seven areas of place branding that you might be over-looking

As an organisation responsible for branding and marketing your place, there are an innumerable number of plates that you need to keep spinning. It’s a hugely complex activity, but with so many areas to watch out for – and limited resources – a few areas are bound to slip through the cracks.

To understand which areas are overlooked in developing and delivering a place brand strategy, we asked our place experts what they considered to be the most common mistakes made by cities, nations, and regions…


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The Place Brand Portfolio is City Nation Place's searchable portfolio of Awards case studies from the past five years.


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