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Linking Layers of Place: Crafting Cohesive Brands in Complex Environments
Brisa Byford, CivicBrand
Harnessing Collaboration for Place-to-Place Marketing Strategies
Andria Godfrey & Erin Marvin, Miles Partnership
Key factors influencing national reputation and public behaviour towards countries. Insights from RepCore® Nations 2024.
Fernando Prado Abuín & Natalia Arenzana, Reputation Lab
Leveraging the place brand strengths to manage the next ten years in Eindhoven
Roland Kleve - Eindhoven365
What Talent Wants: 8 Insights Driving Global Workforce Attraction
Steve Duncan, C Studios
Beryl Koltz, LuXembourg – Let’s Make It Happen
Anu Koski, Helsinki Partners
Dropping vanity metrics and adopting new destination management and marketing KPIs
Ted Sullivan & Sarah Lehman, Zartico
Best global city brands – the launch of the world's definitive city perceptions index
Konrad Jagodzinski & Artur Bryzghalov, Brand Finance
Unlocking the European Traveller: Insights to Drive Destination Marketing Success
Simon Moriarty, MMGY Global
The power of place: Understanding the private sector perspective
Clare Dewhirst, City Nation Place
Joy Priya Somasundram, fDi Intelligence
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