The 2023 Global conference brought together over 200 place brand and marketing leaders in London to share ideas and best practice.
If you could not be there, it’s not too late to watch all the presentations – purchase a digital delegate package and you can learn from over 16 case studies and practitioner panels, as well as from 14 expert-led sessions.
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Christian Biller is a Brand Strategist at the Swedish Institute (SI), based in Stockholm. With a career at SI that spans over fifteen years since 2007, he has been working with the marketing and communication of Sweden through a variety of strategic initiatives. One of Christian's contributions includes the communication concept, "Pioneer the Possible," aimed at bolstering Sweden's position in export and investment promotion.
Currently, he is part of the Unit for the Image of Sweden Analysis, where he holds a specialized responsibility for the business sector, Sweden’s overall brand strategy and Sweden’s visual identity.
Clare is the Founder and Director of City Nation Place, the global forum for the people and stories behind places.
City Nation Place creates connections and shares best practice between country brands, regional brands, and city brands around the world through articles, interviews, surveys, white papers, the advisory group network, and conferences.
Clare’s interest in the complex area of place branding was sparked whilst working on a series of Nation Branding Masterclass events, led by Simon Anholt, one of the first thought-leaders to speak about and promote the concept of place branding. Having listened to Simon address audiences in Accra, Delhi, Dubai, London and Singapore on how policy, governance, and symbolic actions need to combine with branding and marketing to create a competitive identity and drive economic growth, she continued to follow the growth in this sector.
Clare launched the first City Nation Place Global conference in London in 2015. CityNationPlace.com has been steadily building followers and in 2017, the first City Nation Place Americas conference was launched. In 2018 City Nation Place Asia Pacific took place in Singapore, and 2019 saw the first City Nation Place UK, specifically for towns, cities and regions across the UK, and the launch of the first City Nation Place LatAm & Caribbean event.
Clare manages the small team at City Nation Place alongside providing event consultancy and management for a number of clients in the publishing and trade association sector, including running the World Media Awards for the World Media Group and event consultancy for the UK Association for Online Publishers.
Neil Frauenglass has over 25 years of marketing experience with McCann Worldgroup, Ann Taylor Stores and most currently, VISIT PHILADELPHIA. Over the course of his marketing career, he’s led integrated, multi-channel teams across agencies and countries to yield award winning campaigns for his clients. His experience spans a broad variety of categories, including travel, retail, consumer package goods and financial services. He is adept at building partnerships, understanding the demands of businesses that run at retail speed, and the power of branding to rise above deals and promotions. His clients over the years have included Qualcomm, OppenheimerFunds, HomeGoods, Coca Cola, Johnson & Johnson, Verizon, Kohl’s, and MasterCard.
At VISIT PHILADELPHIA, Neil leads advertising, social, web and paid media, and is currently leading efforts to build programming and marketing for America’s semi-quincentennial in Philadelphia throughout 2026.
Neil currently resides in Old City, Philadelphia on Elfreth’s Alley, the nation’s oldest continuously residential street. He oversees the preservation and programming for this National Historic Landmark as president emeritus of the Elfreth’s Alley Association.
Daniel Hengeveld is the Vice President of Investment Attraction at Toronto Global, Toronto's Investment Promotion Agency. Toronto Global plays a crucial role in providing multinational firms considering international expansion with the strategic advice, guidance, and data necessary to advance their growth objectives. Daniel focuses on attracting high-impact investments from leading innovators and forward-thinking organizations that enhance Toronto's standing on the global stage. His work is pivotal in aligning innovation and economic growth, ensuring that Toronto remains at the forefront of a rapidly evolving global economy. In addition to his work at Toronto Global, he serves on the board of Impact Zero, an accelerator focused on the circular economy.
Barry Rogers is the Head of the Dublin City Tourism Unit. The Unit is responsible for tourism development across Dublin City. The Unit is also responsible for the Smart Tourism Programme for Dublin which is focused on driving innovation in the tourism industry and establishing Dublin as a world-leading 'Smart Destination'. The programme manages over 20 projects across the city including the development of new and interactive experiences such as the Dublin Discovery Trails app.
Dublin’s Smart Tourism Programme recently won the prestigious Global Tourism Innovation award for best Digital and Innovation Destination and Dublin is also the 2024 European Capital of Smart Tourism. Barry has previously worked with Tourism Ireland in the areas of strategy development, corporate governance, policy and tourism data and Insights.
He has a BA and MA in Tourism Economics and Policy from the National Centre for Tourism Policy Studies at the University of Limerick.