City Nation Place Global
9th annual City Nation Place Global, London
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Todd Babiak is CEO of Brand Tasmania. He made the switch from place branding and economic development consulting, with Story Engine and Places are People, where he had worked with clients in North America, Latin America, Europe, Africa, and Australia. Why did he move to Tasmania, to join his former client as CEO? He had never implemented a strategy before, and he was inspired to understand why people didn’t always take action on his “brilliant advice.”
Now he gets it.
See tasmanian.com.au and toddbabiak.com.
Camilla Bark is Director of Marketing and Talent Attraction at Invest in Skåne, the official trade and investment promotion organisation for Skåne, the southernmost part of Sweden.
Invest in Skåne help international companies invest and expand in the region, and attract valuable talent to secure a skilled, diverse and competent workforce in Skåne and the Greater Copenhagen region.
In addition, Invest in Skåne has the task of promoting Skåne and the Greater Copenhagen Region internationally as an attractive, dynamic and world-class region for business, research and innovation, and which provides a gateway to, not just the Nordics, but Europe as a whole. Camilla leads a team responsible for marketing, communications, PR and talent attraction/retention. She holds a double Bachelor degree in Business Administration and Human Resources (with a focus on Competence Resourcing) and has several years of experience working with international marketing and branding within B2B as well as competence resourcing and Employer Branding.
Ursula Bauer studied geography with a focus on urban and regional planning in Vienna and Paris.
From 1992 to 2005 she is working for Municipal Department 57 – Promotion and Coordination of Women’s Issues of the City of Vienna. In October 2005 she is nominated as project director for the implementation of gender mainstreaming in the Vienna City Administration, in April 2012 she is also appointed deputy head of the controlling instruments group.
Since 1998 she is also giving lectures on gender equality and gender mainstreaming at the University of Vienna and the FH Camus Wien – University of Applied Sciences.
Primary areas of responsibility: working out guidelines for the implementation of gender mainstreaming and gender analyses for the Vienna City Administration, training and further education on the issue of gender mainstreaming, developing concepts on public relations and internal applications, advising and initiating pilot projects in the individual municipal departments and cooperating in the gender budgeting process.
Gloria Boix is the Head of City Branding Projects of Barcelona City Council.
With more than 15 years of experience in international promotion and strategic project management, marketing and communication.
Before joining the City Council, she worked in several organizations such as Mobile World Capital Foundation and Fira Barcelona, boosting international promotion with Barcelona Brand as an economic attraction asset. As well as in the private sector developing strategies on business model transition.
Gloria Boix holds a degree in German Studies by the Universitat de Barcelona and a Master in Digital Business by ISDI.
Mrs. Centeno was recently assigned last July 2022, as the Head of Marketing and Communication at CINDE (Costa Rican Investment Promotion Agency).
Before that she was selected by the former President of Costa Rica, Carlos Alvarado Quesada as the Executive President and CEO of JAPDEVA (the port authority of Limon). In that position, she was responsible for leading the transformation process of the port entity.
From 2007 to 2019, Andrea was the Director of Communications of the Costa Rican Investment Promotion Agency. She has led several strategies to promote Costa Rica abroad such as mass high range campaigns, digital campaigns, and the organization of international events.
In the same period, Centeno was part of the Technical Committee of essential COSTA RICA since 2007. This professional communications team developed the new country brand and led its implementation internationally.
Andrea was also part of the team responsible for the development of the CINDE´s rising cities strategy. Her role includes a comprehensive work in two rural areas of the Caribbean Coast of Costa Rica in order to develop better local competitiveness conditions to create employment and social & economic growth opportunities.
She holds a Masters in Communications and Marketing from the Universidad Latina de Costa Rica and a university degree in Public Relations, as well as studies in journalism at the Universidad de Costa Rica and courses in Agile Methodology and Complex Project Management from UDEMY and Cambridge University.
Whether we’ve recognized it or not, COVID-19 has completely revolutionized the expectations consumers have for brands and destinations. In light of this next normal and the evolving state of the travel industry, this is precisely where Josh Collins, TEDx Alum, Experience Architect and Chief Product Officer for Zartico, comes alive.
Having worked with some of the most powerful and influential brands like Stevie Wonder, The Roots, John Legend, Jay-Z and many others for nearly 20 years, Josh now takes his deep understanding of human connection and experience design to Entrada Insights leading the team in educating DMO’s, both large and small, on how to become better stewards of their destinations.
As Director of Business Development for Simpleview, Caroline is responsible for developing new global business partnerships across EMEA and APAC and works closely with her counterparts in the U.S. and South America. She enjoys a global perspective, liaising with organisations to overcome their challenges and to meet their objectives, and loves networking with industry colleagues from all around the world. Caroline is a creative, passionate, and commercially aware sales director with over 13 years experience in travel and tourism — including her previous role as senior account manager at Booking.com, where she headed up the North of England and North Wales regional team at just 27 years of age.
Clare is the Founder and Director of City Nation Place, the global forum for the people and stories behind places.
City Nation Place creates connections and shares best practice between country brands, regional brands, and city brands around the world through articles, interviews, surveys, white papers, the advisory group network, and conferences.
Clare’s interest in the complex area of place branding was sparked whilst working on a series of Nation Branding Masterclass events, led by Simon Anholt, one of the first thought-leaders to speak about and promote the concept of place branding. Having listened to Simon address audiences in Accra, Delhi, Dubai, London and Singapore on how policy, governance, and symbolic actions need to combine with branding and marketing to create a competitive identity and drive economic growth, she continued to follow the growth in this sector.
Clare launched the first City Nation Place Global conference in London in 2015. CityNationPlace.com has been steadily building followers and in 2017, the first City Nation Place Americas conference was launched. In 2018 City Nation Place Asia Pacific took place in Singapore, and 2019 saw the first City Nation Place UK, specifically for towns, cities and regions across the UK, and the launch of the first City Nation Place LatAm & Caribbean event.
Clare manages the small team at City Nation Place alongside providing event consultancy and management for a number of clients in the publishing and trade association sector, including running the World Media Awards for the World Media Group and event consultancy for the UK Association for Online Publishers.
Dr. Heike Döll-König is a passionate Germanist and literary scholar. Since 2010 she has been the Managing Director of Tourismus NRW e.V. and in this function has always been a pioneer in forward-looking destination marketing. Previously she was communications and press officer at the state government of North Rhine-Westphalia, most recently head of location marketing and communications at the NRW Ministry of Economic Affairs. She is also active in tourism committees at state and national level, including deputy president of the DTV and member of the DRV Germany Committee.
Sholto Douglas-Home is a marketing and communications leader with extensive professional and operational experience across multiple sectors, including Tourism & Entertainment, Media & Telecoms, News & Financial Information and Recruitment & Staffing.
As Chief Sales, Marketing and Communications Officer at Expo 2020 Dubai, Sholto was responsible for sharing Expo 2020 Dubai with the world. A global triumph that welcomed more than 24 million visitors, Expo 2020 was the first World Expo held in the Middle East, Africa and South Asia region and the most significant global gathering to take place since the start of the pandemic. Sholto is now helping continue its legacy, working on the October 2022 launch of Expo City Dubai – a clean, green, tech-enabled district, packed with educational, cultural and entertainment offerings, and host of the United Nation’s COP 28 Summit in 2023.
Sholto joined Expo 2020 after 12 years as the Chief Marketing Officer of Hays, a UK-listed global recruitment services firm. Prior to Hays, Sholto was Global Head of Brand and Marketing Communications at Thomson Reuters, before which he held senior marketing roles at BT Group. After graduating in Management Sciences from Warwick Business School, Sholto started his career in advertising, working for three major communication groups – Publicis, IPG and Omnicom.
Enver was appointed CEO of Cape Town Tourism in 2013. Enver has been involved in various
ground-breaking projects, including pioneering the first ever Responsible Pricing policy for the
tourism industry in Cape Town, conceptualising the first Mobile Visitor Information Vehicle in Africa
and implementing the first-ever integrated management system in a tourism organisation. His current
focus is to work alongside his team and stakeholders, driving innovation and transformation though
campaigns that raise Cape Town's profile as a leading and accessible global destination.
Anthony Everett, ICD.D is the President and CEO of 4VI (formerly Tourism Vancouver Island), a social enterprise formed to ensure that travel is a force for good—forever.
Everett has been involved in tourism in British Columbia for 30-plus years starting his career at The Butchart Gardens in visitor services, then establishing Butchart Gardens’ Media Relations department. In 1999, he was recruited to Tourism Victoria to manage the Media Relations Department. Four years later he joined the team at Tartan Public Relations as Account Director. In 2006, Everett moved away from Vancouver Island to lead the Northern British Columbia Tourism Association, a role he held until 2015.
For six years, Everett chaired the Board of Directors for the 2015 Prince George Canada Winter Games Host Society. He is well versed as a director with organizational boards given his experience with the Myeloma Canada Board of Directors (June 2016 – 2020), go2HR Board of
Directors (2012 – 2016), and the Canada Games Council (CGC) Board (2016 – 2022).
Everett graduated from the ICD-Rotman, Directors Education Program in May 2017 and achieved his Institute of Corporate Directors, ICD.D in June 2017.
Everett has earned significant achievements through his career including the Canadian Sport Tourism Alliance (CSTA) Prestige Award 2016, the Queen Elizabeth II Diamond Jubilee Medal, and the 2015 Prince George Citizen of the Year.
In his spare time, Everett loves camping with his wife Paulina, daughter Olivia and golden retriever named Pippa.
Jeremie is a global expert in destination strategy and branding, with more than 20 years of experience in various strategy, consulting and entrepreneurial roles. At Resonance, Jeremie launched and spearheaded WRLDCTY, our global forum for urban innovation and currently leads our destination strategy practice across the world. Highlights include development and management of the new international unified brand for the Brussels Region, helping Christchurch New Zealand update their story, advising Houston on its brand strategy alignment, and developing the business case and narrative for a new major mixed-use development in downtown Miami.
Previously, Jeremie founded and led a destination marketing agency in France that disrupted the industry. There, he led some of the country’s largest economic development and tourism campaigns. Jeremie also held senior positions at global brand consultancies FutureBrand and Interbrand, and NYC-based culture-agency MATTE where he advised iconic brands such as Airbnb, Equinox, Marriott, Accor, Allianz and Nespresso on their brand strategy, experience development and growth trajectory. He also ran an event production company where he produced high-profile B2C events, including a 5,000-person dance party with the Concorde jet at the Bourget Airport.
Hannah is a marketer with a knack for search engine optimization, content production and digital strategy. A former destination marketer, Hannah has worked closely with her local industry on digital literacy, responsible travel, and sustainability. She is most proud of her on-going disability advocacy work, including spearheading the Vancouver Island accessible travel guides and peer support in her community.
Amy Guttmann is a marketing and strategy lead, freelance creative director, brand storyteller and communications expert with 20 years of experience guiding integrated campaigns. Specializing in public and social issues for nearly two decades, she began her career at SE2 – a communications and marketing firm focused on building public will. Through their proprietary approach, Amy worked to influence awareness, perception and behavior – ultimately supporting positive change on issues with impact. (Think education, energy, public health, inclusion and identity, housing, workforce development, telecommunications and transportation.) Amy’s marketing expertise spans everything from brand strategy to large-scale advertising and culture change campaigns, to audience segmentation and targeted messaging efforts, to a global diversity and inclusion initiative for a Fortune 100 company.
Since 2019, she’s put her expertise to work for the Metro Denver Economic Development Corporation – the first regional economic development authority in the United States. Amy plays a pivotal role in the EDC’s strategic planning, regional brand engagement, and the domestic and international marketing of the Metro Denver region and its key industry verticals – including aerospace, financial services, healthcare, IT/software and outdoor recreation.
In 2021, Amy launched The Elevation Effect, the business and lifestyle brand for Metro Denver – a service area that accounts for 80% of the Colorado population and 85% of the state GDP. Core to the region’s attraction and retention efforts, the brand uses Colorado’s iconic mountains as a metaphor for what it’s like to live and work in the Centennial State – a place where companies and talent dream bigger, collaborate more, and refuse to choose between a rewarding career and an unmatched quality of life.
David is the CEO and founder of Brand Finance Plc. He has worked in the area of branded business, brand, and intangible asset valuation since 1991. He specialised entirely in the field after becoming the Director of Brand Valuation for Interbrand in 1995. He subsequently left Interbrand in 1996 to launch Brand Finance.
David pioneered the Brand Finance Nation Brands study over 15 years ago and has led the development of our practice from nation brand valuation to soft power insight. He has extensive experience working with nations, regions, and cities, including the GREAT Campaign, Brand South Africa, Seoul Metropolitan Government, and Italian Trade Agency. He has provided strategic advice on tourism and foreign investment campaigns to governments and place brand managers on all continents.
David is a passionate writer and has authored many articles for the marketing and financial press on nation branding and brand valuation, published in numerous newspapers and magazines, such as: Financial Times, Accountancy Age, and Marketing Week. He has also lectured on the topic of brand valuation for Harvard, Chicago, and London Business Schools.
David graduated from Bristol University with an English degree, qualified as a Chartered Accountant with Price Waterhouse in London, and obtained a postgraduate diploma in Marketing from the Chartered Institute of Marketing.
Originally from Adelaide, Australia and now living in Fiji, Brent is a multi-award-winning marketer and leader, and joined Tourism Fiji as CEO in mid-2021 after 6 years at the South Australian Tourism Commission. Brent led the incredible effort to reopen Fiji to the world in December 2021, achieving double the visitor arrivals target in 2022. Brent leads a team based in Nadi, Fiji as well as offices across the world, in pursuit of the goal of $3B in tourism revenue by December 2024 – equating to 38% of Fiji’s economy.
Armindo Jacinto (Idanha-a-Nova, 1964) is the Mayor of Idanha-a-Nova, Portugal, since June 2013.
He is also the President of the Administration Council of Naturtejo, the entity that promotes the Naturtejo UNESCO Global Geopark, located in Central Portugal, near the border with Spain.
Armindo Jacinto has a Bachelor's Degree in Agricultural Sciences from the School of Agriculture of the Polytechnic Institute of Castelo Branco, where he nurtured his interest in agriculture and rural development.
He works with various institutions and associations in the fields of tourism, culture, agriculture, environmental sustainability and local development.
Today, Idanha has three UNESCO designations: City of Music, Global Geopark and Biosphere Reserve, and is also a member of the International Network of Eco-Regions.
Konrad leads Brand Finance’s place branding and soft power practice. He liaises with clients, directs consulting projects, and is responsible for the creation and promotion of the annual Global Soft Power Index, Nation Brands, and City Index studies.
Konrad has extensive experience in advising clients in the fields of place branding and public diplomacy. Before joining Brand Finance, he worked at the Polish Embassy in London where he developed and delivered successful marketing communications campaigns as well as media relations programmes of official engagements by the president, prime minister, government ministers, and the ambassador.
In his role at Brand Finance, Konrad has advised a variety of place branding organisations, including the GREAT Britain and Northern Ireland Campaign, Austrade, and Cape Town Tourism.
Before moving on to grow the place branding practice, Konrad was the Communications Director of Brand Finance and Managing Director of Brand Finance’s PR agency – Brand Dialogue for 5 years. He has a proven track record in executing integrated communications strategies, having been responsible for publishing nearly 100 industry and country reports on the world’s most valuable brands on an annual basis.
Konrad has qualified with the Professional PR Diploma from the Chartered Institute of Public Relations (CIPR). He studied European Studies MA at King’s College London and the Humboldt University in Berlin, and International Relations with Political Science BA at the University of Birmingham.
Jay specializes in developing imaginative and innovative solutions to complex problems. At Zartico, he is creating software to help the ecosystem of destination organizations focus the economic engine of the visitor economy to make it more beneficial to communities, more valuable to visitors and more equitable and open to entrepreneurs in rural and urban communities. Drawing on his years at the Utah Office of Tourism, experience guiding professional photographers in their transition to digital businesses, Jay's vision is helping to shape solutions for the tenth largest industry in the world.
After starting her career in PR & Comms within visitor attractions, Julia has worked in destination marketing for the last five years, both within the Tees Valley Combined Authority and currently in the newly-launched Destination Management Organisation for the Harrogate district, Destination Harrogate.
Destination Harrogate is the DMO for the Harrogate district, which includes Boroughbridge, Harrogate, Knaresborough, Masham, Pateley Bridge and the city of Ripon, as well as Nidderdale AONB – all located within Yorkshire in the UK. Destination Harrogate is a DMO with big ambition, launching its new Destination Management Plan earlier this year setting out plans to become a first choice Health & Wellbeing destination, a place for exceptional events and recognised for responsible tourism
Maria is a strategic communication and nation branding expert.
With over ten years of professional experience in both public and international sectors, Maria has expertise in global PR and communications, public administration, and nation branding. Maria has managed international projects and communication activities for Vice-Prime-Minister’s Office on European and Euro-Atlantic Integration and the Ministry of Foreign Affairs of Ukraine.
As a Strategic Communications Advisor to the Foreign Minister of Ukraine, Maria provides policy advice on public diplomacy and country promotion. Over the last three years, she has set up an official digital ecosystem of Ukraine Ukraine.ua that has reached unprecedented global audiences of 700 mln, developed the Public Diplomacy Strategy of Ukraine, and launched a range of successful country promotion campaigns.
Currently, as the Head of BRAND UKRAINE, Maria is responsible for Ukraine’s brand development.
Maria holds a Master in International Relations from Kyiv Taras Shevchenko National University, Ukraine, and Master in Communication for Development from Malmo University, Sweden.
Jason is a research, communications and reputation strategist with 15 years' global experience providing strategic council to public, private and non-profit clients regarding their reputation strategies, competitive positioning, stakeholder engagement, marketing and communications. Jason consults with clients on their reputation measurement and evaluation programs, and how they can optimise their marketing and communications programming for the greatest reputational impact.
Rūta Nemunytė is the Director of Marketing and Communication at Invest Lithuania, the country’s investment promotion agency responsible for attracting companies from high-value-added sectors, supporting them in the long run, and improving the country’s business environment.
Together with her team, Rūta is in charge of developing two country brands – Lithuania for business (Invest Lithuania) and Lithuania as a career launchpad (Work in Lithuania). Seeing how much of a game-changer talent attraction can be for international companies, six years ago Invest Lithuania launched Work in Lithuania – an initiative dedicated to encouraging highly-skilled professionals living abroad to build their careers in Lithuania. Work in Lithuania is equipped with a standalone team, dedicated to analysing labour markets, providing guidance and support to companies, running talent attraction campaigns and marketing Lithuania as a prime career destination.
Rūta also was part of a temporary think-tank assembled to develop Lithuania’s brand strategy “Lithuania co-create”. The strategy was rolled out in 2021, with Business + Innovations as one of its core pillars.
Before joining Invest Lithuania, Rūta spent 10+ years in advertising, first at McCann Erickson Vilnius (currently, TRUTH.), and then at DDB Vilnius. She holds a BA degree in Communications from Concordia International University.
Gianluca Rizzo is a Place Management Specialist with over 10 years’ experience in the Business Improvement Districts (BIDs) industry. Gianluca holds a BA in Sociology and a MSc in Geography. He is a Fellow at the Institute of Place Management (IPM) as well as at the Royal Society of Arts, Manufactures and Commerce (RSA). He is involved in a variety of organisations including The BID Foundation (TBF) as Founding Member, Cross River Partnership (CRP) as Board Member and the Association of Town and City Management (ATCM) as a Member. Gianluca leads the Brixton BID as well as Stratford Original BID in East London. Gianluca is passionate about places and firmly believes that ‘people make places’.
As Managing Director of MMGY Europe, Jonathan Sloan brings more than 25 years of marketing and PR experience in the travel, hotel and restaurant sectors. In his role, Jonathan works across a portfolio of travel and tourism clients offering integrated marketing services across Europe and the Middle East.
An energetic and passionate member of the travel and hospitality industry, Jonathan offers a wealth of industry knowledge and experience having worked with major tourism destinations, hotel brands, tour operators, restaurant brands and media houses. Previously, Jonathan was with MMGY Hills Balfour in London for 17 years, with the last 10 years in the role of Managing Director. He’s also been actively involved with industry associations and committees including The Travel Media Awards and Visit USA Association and has been included in the PR Week Power List on a number of occasions.
Steve leads the market research practice at Brand Finance, including management of our proprietary research programme in over 30 markets and the Global Soft Power Index survey in 100 countries worldwide.
Steve has a wealth of experience gained across a 30+ year career focusing on understanding consumer values, attitudes, and behaviour around the world. He has widespread expertise in consumer values and trends, brand positioning and strategy, public opinion, nation branding, and advertising effectiveness. He has direct research experience across a diverse range of cultures, from single-market deep-dives through to the management of large global insight programmes.
Steve is an acknowledged expert on the impact of social forces (online social media and offline word-of-mouth) on brand choices, and how these drive commercial outcomes for brand owners. As such he is a regular speaker at industry conferences.
Irina Tolstousov is a seasoned professional as the Head of the Country Brand Promotion Department, boasting a rich history of success in both public and private sectors. With expertise in marketing strategy, public relations, and brand promotion, she stands out as a strong marketing professional, adept communicator, and collaborative team player.
Specializing in the economic field, Irina has actively contributed to European Union projects related to the DCFTA implementation. Notably, she holds the distinctive role as the first and sole individual in Moldova entrusted with managing the country's brand.
At the Invest Moldova Agency, Ms. Tolstousov leads efforts to promote the Republic of Moldova as an investment magnet, export hub, and tourist haven. Her dedication to this unique role is highlighted by her exclusive responsibility for Moldova's comprehensive brand management.
Irina holds a Bachelor's and a Master's Degree in Marketing Management, with her master's thesis focused on the branding of the Republic of Moldova. Additionally, she served as a jury member for the prestigious City Nation Place Awards in 2023, the foremost platform for place builders. This further attests to her influential role in shaping global perceptions of regions and nations.
Bloom Consulting CEO
Since 2003 Mr. Torres has been advising Countries in the field of Nation Branding and City Branding, working directly with heads of state, directors of National Tourism Organizations and Investment Promotion Agencies.
His clients include Countries, Regions and Cities such as Australia, Costa Rica, Israel, Jamaica, Poland, Sweden, Stockholm and many others spread across all five continents.
Mr. Torres collaborates directly with the World Economic Forum in the matters of Nation Branding and is a guest speaker in some of the most prestigious universities in USA and Europe, such as HARVARD, the London Business School, Stockholm School of Economics and many others, being interviewed by The Economist, BBC, Guardian and CNN.
Since 2011 his company performs a global research project called the Bloom Consulting Country Brand Ranking and most recently the Digital Country Index and the Digital City Index
Gosha Tykhyi is media and communications advisor to Dmytro Kuleba, Minister of Foreign Affairs of Ukraine, working on public communications of Ukraine’s top-diplomat in the times of war.
Since Russia threw the bulk of its army over Ukraine’s borders on February 24th, 2022, Ukraine’s governmental communications have played an important role in galvanizing global support and forging a wartime nation brand. Communications team of the Ukrainian Foreign Ministry have worked around the clock together with other governmental teams to counter Russian propaganda, convey truthful and fact-based narratives to foreign audiences, as well as to instil global faith in a nation courageously fighting for its freedom.
Gosha started his service in the Ukrainian government at the onset of Volodymyr Zelenskiy’s presidency in 2019. His prior experience had been 12 years with Ukrainian and international media, including as freelance producer, war-zone fixer for German television ARD and New York corespondent for Ukraine’s national news agency Ukrinform. Gosha holds a masters degree in Political Science from Ukraine’s National University of Kyiv-Mohyla Academy where his primary research focus was cognitive linguistics of political discourse.
Geerte Udo has been appointed CEO of amsterdam&partners effective March 2019. She is known as being a decisive connector with vision and a creative spirit.
Together with the amsterdam&partners team, Geerte focusses on one mayor goal: to ensure that the Amsterdam Area remains liveable and prosperous for all the stakeholders.
We do this by seizing opportunities and solving problems, with residents being the focal point of these efforts. Visitors and companies that add value to the Amsterdam Area are also guaranteed a warm welcome. amsterdam&partners focuses on quality rather quantity when it comes to the visitor economy and attracting businesses, conferences, and talent to the region.
Udo looks not only at the issues of today, but also those of tomorrow. How do we ensure that the Amsterdam Area will continue to be a great place to live, work, and study for everyone in the future? A place known for its open and diverse culture, where people have respect for each other and the environment.
The company uses data, new technologies such as artificial intelligence, and storytelling to build on the sustainable reputation of Amsterdam Area. They guide residents, companies, and conferences to familiar and less familiar places and contributes to ways of reducing nuisance.
Udo is a born networker, visionary and connector. But most of all she is a source of inspiration. Creating connections between partners in government, the business community, knowledge institutions, and cultural organizations makes it possible to take up challenges and seize opportunities.
Geerte studied Public Administration at Leiden University. After graduating, she joined the consultancy firm Twijnstra Gudde in 2000 as a consultant. There she worked on issues largely related to alliances and change management in the public sector. In 2006, she moved to Amsterdam Partners and in 2013 she joined the management team of what was then Amsterdam Marketing, now amsterdam&partners. Udo discovered her love for art, culture, and good food at an early age. She has lived in Amsterdam for 20 years.
Tracy Vaughan, SVP Global Trade Development at Visit Lauderdale is responsible for the bureau’s global transient sales initiatives. With over 30 years tourism experience, Ms. Vaughan has travelled extensively on 6 continents, building a network of industry colleagues.
Ms. Vaughan established herself within the Florida tourism industry as she advanced through the ranks at VISIT FLORIDA. As director, international marketing, she led the design and implementation of multiple bespoke marketing ventures which generated more than $3 million in revenue annually.
Ms. Vaughan adopted Fort Lauderdale as her home and is one of the city’s biggest boosters. She is an avid cyclist, an activity that allows her to explore Fort Lauderdale and embrace the city’s diversity and many charms.
Annemie Verschueren is Media & Communication Director at visit.brussels. She has built herself a sterling career in advertising and communication, which has ranged from managing communication plans for small, local brands to participating in award-winning advertising campaigns for large, international names. Brussels has always played a central part in both her private and professional life. It was the prospect of channeling her passion for the capital to contribute to its national and international attractiveness and reputation which drove her to make the bold career move of joining visit.brussels during the covid-pandemic in 2020. She will be happy to share with you how visit.brussels is engaging both private and public stakeholders to build a unified city-brand strategy.
Jonathan Woetzel, Senior Partner, McKinsey & Company and Director, McKinsey Global Institute, leads McKinsey Global Institute research on China, Asia, and global economic and business trends. Helps cities and regions create sustainable growth and supports the transformation of Chinese companies into global leaders.