City Nation Place Global
9th annual City Nation Place Global, London
10
Nov
Measuring the impact of place brands on place economies
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An update on the “holy grail” project being undertaken by Bloom Consulting, with the support of City Nation Place, to establish a rigorous model for measuring the ROI of place brand strategies.
- Establishing an industry standard for “perception” of place brands
- What the work so far tells us about the impact of perception on place economies
- And the impact of investment in place brand management and marketing ….What’s next
Speakers
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Bloom Consulting CEO
Since 2003 Mr. Torres has been advising Countries in the field of Nation Branding and City Branding, working directly with heads of state, directors of National Tourism Organizations and Investment Promotion Agencies.
His clients include Countries, Regions and Cities such as Australia, Costa Rica, Israel, Jamaica, Poland, Sweden, Stockholm and many others spread across all five continents.
Mr. Torres collaborates directly with the World Economic Forum in the matters of Nation Branding and is a guest speaker in some of the most prestigious universities in USA and Europe, such as HARVARD, the London Business School, Stockholm School of Economics and many others, being interviewed by The Economist, BBC, Guardian and CNN.
Since 2011 his company performs a global research project called the Bloom Consulting Country Brand Ranking and most recently the Digital Country Index and the Digital City Index