Small cities and destinations punching above their weight with strong brand narratives and big ideas
What Works
Smaller destinations can often be overshadowed by larger, more established competitors - so how can they leverage a strong brand narrative to punch above their weight? MMGY's Jonathan Sloan joins Julia Lumley, Destination Harrogate, and Tracy Vaughan, Visit Lauderdale, to learn more.
Jonathan Sloan, Managing Director, MMGY Europe, MMGY Global
Julia Lumley, Place Marketing Manager, Destination Harrogate
Tracy Vaughan, Senior Vice President, Global Trade Development, Visit Lauderdale
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