Focusing on what really matters
Trends & Ideas
Understanding the perspectives of different target audiences is central to a successful place brand strategy. Join Brand Finance to discover how to use perceptions research to uncover what really matters and how that differs across audiences.
David Haigh, Chairman & CEO, Brand Finance
Konrad Jagodzinski, Place Branding Director, Brand Finance
Steve Thomson, Insight Director, Brand Finance
Purchase the Digital Delegate package to access all of the recorded sessions from Global 2022
