Five steps to connecting place branding and business event attraction

In many ways, business events are the perfect melting pot for place brands. Done right, they showcase your existing sectoral strengths, welcome potential residents and investors to experience your unique quality of life proposition, and bring footfall and spending into your town centres.

With that in mind, what can places do to ensure their business attraction strategy strengthens their place brand proposition and delivers longer-tail benefits that extend beyond the event dates themselves? Five of our expert place branding partners shared their insights to help you refine your strategy.


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The Place Brand Portfolio is City Nation Place's searchable portfolio of Awards case studies from the past five years.


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