Five secrets to local involvement in tourism marketing
By Hallie Milstein, Content Director, Trove
Successful community-based tourism (CBT) marketing campaigns rely on the collaboration of the agency with local communities and trade partners. This model of tourism development and marketing seeks to empower locals by giving them the capability and visibility to support increased tourism. However, without a solid foundation of local involvement, the campaign will fall short of yielding the desired results for all involved.
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