Finland’s Masterclass of Happiness

By Visit Finland

Tourism is a crucial industry in Finland, contributing significantly to its economy. Visit Finland continually strives to enhance travel to Finland and establish it as a sustainable and desirable destination on the global stage.

In 2022, Visit Finland encountered a historic challenge when travel routes from Asia closed due to the shutdown of Russian airspace, halting travel from Russia as well. This led to a drastic decline in travel from key Eastern markets by over 83%, significantly impacting the country's economy, with an estimated loss of 1.2 billion euros in foreign tourism compared to previous years.

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The Place Brand Portfolio is City Nation Place's searchable portfolio of Awards case studies from the past five years.


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