Place Brand of the Year Winner, 2018. Entered by Eindhoven 365.

The future of Eindhoven is dependent on the attraction of top tech and design talent. Eindhoven had to become more noticeable and appreciated internally and externally. The city was limited by the turbulent economic history of well-known businesses in Eindhoven like Philips Electronics and DAF Trucks. Therefore, a management structure was created to work on and invest in the image and reputation of the city of Eindhoven - and above all, to raise self-esteem within the community itself.