A successful place branding and marketing strategy hinges on comprehensive data and insights – whether that’s researching your target audience or benchmarking the impact of your latest campaign. However, when you’re facing the ocean of data available to you, it can be hard to know where to start – and to know what mistakes you might be making along the way.

Starting with data that shapes your overall place brand strategy and moving on to refining your campaigns and marketing strategies, here are eight expert opinions on the most common errors being made so you can ensure you’re leveraging your data effectively.

 

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