By The Hague Marketing Bureau, 2018 Communication Strategy Finalist

The Hague offers a very high quality and diverse range of touristic attractions. However, when it comes to its image as a tourist destination, the city’s reputation can be seen as dull, formal or sometimes even boring. Research shows that once a visitor does decide to come to The Hague they are positively surprised. This gap between image and actual experience was the main reason for starting the international campaign 'Dive into The Hague'. The Hague is a city by the sea, with 11 kms of beach just 15 minutes from the historic city centre, but the fact that city and beach are indeed very close to each other is not well known. ‘Dive into The Hague’ was launched to increase the awareness of The Hague as a city by the sea.