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Future-first: How Slovenia is leveraging technology in destination marketing

Slovenian Tourist Board's Aleksandra Lipej outlines how they’re investing in technology to support their destination marketing and what skills are necessary to thrive in the face of rapid digital transformation.

Destination Marketing Sustainability Tourism AI & Technology

15th October 2024

Strategy Toolbox

Advocating for place branding to unlock investment

There is no silver bullet in place branding; it takes sustainable commitment, over multiple years to begin to shift the needle. Here's how you can advocate for your work to convince budget holders of the importance of investing in a strong place brand and marketing strategy.

Advocacy Place Branding Reputation

19th December 2024

Trends & Ideas

Lessons in metrics for success, stakeholder engagement, and digital transformation

We invited CNP Global delegates to join a discussion on one of three key topics to get the international perspective on what is working – and what, perhaps, isn’t. Here’s a quick look at the conversations that were had on each topic to give you the key learnings.

Citizen Engagement Data AI & Technology

28th November 2024

What Works

Vilnius Choir

With Christmas around the corner, the Go Vilnius team used the festive season as an opportunity to raise awareness of the city - using a carol with lyrics inspired by wrong answers about Vilnius's location.

Destination Marketing Place Branding Tourism

11th December 2024

Thank you for purchasing one of our Digital Delegate Packages.

Future-first: How Slovenia is leveraging technology in destination marketing

Advocating for place branding to unlock investment

Lessons in metrics for success, stakeholder engagement, and digital transformation

Vilnius Choir

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