City to city collaboration: London & Paris
What Works
How do you collaborate with your competitors? Rose Wangen-Jones, London & Partners, and Alice Rampelberg, Paris CVB, outline how the two cities worked to join forces, rather than compete, to reach an audience of US millennials.
Rose Wangen-Jones, Managing Director Marketing, London & Partners
Alice Rampelberg, Marketing B2C and E-Commerce Director, Paris Convention and Visitors Bureau
