PUBLICATION DATE: 28th April 2021

The ultimate objective of any place brand or marketing initiative is to deliver benefits for the citizens of that nation, city, or place. And of course, a place brand is more than the sum of its geography and physical attractions, a place brand reflects its people. This White Paper will explore how place brand and marketing teams are ensuring that the citizen’s voice is heard and is influential in the development of place brand and marketing strategies.  Through case studies and expert comment, this Report will explore how places are consulting with citizens, engaging citizens in the promotion of the place brand, and measuring the impact of their work through citizen feedback.

If you have any questions about this report, or would like to get involved and share your story with us, we'd love to hear from you. Please email our Head of Content on katie@citynationplace.com to find out more