City-to-City DMO Marketing Agreement

City-to-City DMO Marketing Agreement

Learn more about Cape Town Tourism's Best Communication strategy.


Entered by Cape Town Tourism

One of Cape Town’s top source markets is the US, however the small tourism marketing budget and exchange rate makes it difficult to create any type of effective international awareness and traditional media becomes relatively unaffordable. Partnerships are the most effective way to maximise exposure and budget in international markets, so the team at Cape Town Tourism approached NYC & Company to look for collaborative opportunities between the two cities that could support mutually beneficial tourism.

Discover CNP Connect

Sign up for this fortnightly newsletter to get the latest insights and inspiration straight to your inbox.

By submitting my information, I agree to the Privacy Policy and Terms of Service.


The Place Brand Portfolio is City Nation Place's searchable portfolio of Awards case studies from the past five years.


share