At the start of 2017, City Nation Place, in collaboration with The Place Brand Observer, reached out to the place brand community. We wanted to take the pulse of place branding and marketing around the globe, looking at priorities and prospects. Our aim: to get a better understanding of the key challenges facing today’s place branders.  Over 100 place branders responded to the Survey and the resultant report provides an essential snapshot of the strategic and investment intentions of those responsible for developing and managing a competitive identity for cities, nations and regions around the world.