Lessons from the City Nation Place Global Forum - Citizen Engagement
As we count down to 2017, we’re reflecting on the key insights and actions that emerged from the second City Nation Place Global Forum. What concrete difference can these make to the strategies of Place Brand Leaders as you plan the year ahead?
As we count down to 2017, Claire Farrow, who curates the agenda for the City Nation Place Global conference, reflects on the key insights and actions that emerged from the second City Nation Place Global Forum. What concrete difference can these make to the strategies of Place Brand Leaders as you plan the year ahead?
The key role of citizen engagement:
As part of their illuminating opening keynote, Fred Dixon, CEO, NYC & Co. and Frans van der Avert, CEO, Amsterdam Marketing, highlighted how, by engaging local residents and encouraging them to share their city discoveries, the #SeeYourCity and I Amsterdam campaigns have helped turn citizens, feeling perhaps at times disconnected from their city, into place brand ambassadors and champions.
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