Building the place brand with structure and purpose to support a resilient future
Strategy Toolbox
Jose Torres, CEO of Bloom Consulting, explores why taking the longer-term view of place brands supports place economies more effectively, and outlining what Australia has learned from their new nation branding process.
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Want to find out more about Bloom Consulting's 14 Steps to Nation Branding? Read their article here or download the full document here:
14 steps to nation branding
