Beyond sight: How to appeal to all five senses in place branding
by Aleksandra Milewicz, Copywriter & Strategist, Hunter Design
When we think about branding, we often think about logos, colours, and typography. And no wonder – brands tend to prioritise visual cues to engage their audiences.
What they’re sometimes forgetting is that the touchpoints that appeal to the other four senses can trigger equally, if not more, powerful emotions.
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