Brand Finance is the world’s leading brand evaluation and strategy consultancy. We help place brands measure their marketing activities and develop successful strategies. Headquartered in the City of London, we are present in 25 countries worldwide.

We have published the Brand Finance Nation Brands study into the strength and value of the world’s top nation brands for 20 years. In 2020, we launched the Global Soft Power Index – the world’s most comprehensive research study on perceptions of nation brands, surveying opinions of 150,000+ respondents in 100+ markets and ranking all 193 member states of the United Nations. Our Brand Finance City Index – published for the first time in 2023 will be extended in the coming years to cover more city brands in regional rankings across all continents.

Brandkit® is a leading brand management platform built for Destination Marketing, Place Branding Organisations, and Economic Development Agencies.

Our platform combines digital asset management, media centre, CMS, customisable Brand Portal, File Transfer, Content Distribution, and Stakeholder Collaboration tools that enable brands and their marketing teams to find, manage, curate, share and deploy images, video, brand assets, brand guidelines, infographics, pdfs, design files, press releases, blog posts, story ideas, links to earned media, and more, at scale, all in one unified content library.

Brandkit® is headquartered in New Zealand and works with a number of DMO’s, Place Brands, Economic Development Agencies, and other businesses globally. Including Tourism New Zealand, VisitScotland, Brand Estonia, and Brand Tasmania.

We are Cúpla – brand, marketing and design specialists who develop actionable strategy and exceptionally crafted communications for organisations that exist to make life better for people. From place and destination branding, to social enterprises and not-for-profits, to Governments at every level, to products that deliver against a real human need, we work on purpose-driven projects and brands. In particular, we are experts in helping regional, rural and lesser known, or appreciated, places and destinations to uncover and share their unique stories; to represent and activate their communities, attract visitors, new residents and businesses, and investors, and build thriving local economies.

Destination Wayfinder’s trusted platform is transforming destination management and empowering tourism organizations to strengthen their role in stewardship. Built around a tried-and-tested PaaS, the Wayfinder is the first industry-led, evidence-based framework for destination stewardship that guides tourism organizations through a continuous improvement pathway that measures, monitors and improves stewardship capability and outcomes. With the Wayfinder, tourism organizations can have confidence in their ability to plan strategically and accelerate the pace of change for destinations and the communities they represent.

Destination Store sets the new standards for destination branding, marketing and management. At its core, DS champions strategic destination development, impactful digital engagement, and award-winning branding and marketing campaigns. Through its work with destination marketing organisations, regional tourism bodies, local governments, and businesses, Destination Store delivers results that are bold, creative, and future-ready. From placemaking strategies and digital engagement to groundbreaking visitor economy campaigns, the agency is committed to helping clients turn vision into reality.

Hoyne is an industry-leading creative partner and global thought-leader in placemaking, place branding and property marketing. The team at Hoyne work across every type of place and project with a mission to bring places of extraordinary value to life — places that set new standards in design and experience; places that move people, culture, and commerce forward in new ways.

Hoyne’s belief in progressive places forms the foundation of their global thought-leadership series, The Place Economy® which explores the link between visionary place thinking and greater social and economic outcomes. Rich in insights and case studies, The Place Economy® powers Hoyne’s work and continues to inspire innovation across the industry.

Localis is a leading analytics company that empowers government bodies and destination management organisations by providing actionable insights into tourism, economic development, and community engagement. By integrating diverse data sources, we help cities and regions make informed decisions that drive tourism growth and enhance quality of life. We leverage AI technology to deliver scalable, data-driven solutions that support sustainable development and long-term success for our partners.