City Nation Place Australasia will provide an essential forum for places working to join the dots between what makes a great place to live, work, visit and invest.
The conference will bring together government leaders, destination marketing organisations, investments attraction and economic development teams to explore place branding, place shaping, and place marketing strategies that will drive real impact. Australasian place leader speakers will be joined by international place leaders sharing their perspective and approaches – ensuring a regionally focused event with added international inspiration.
Join us for two days and you’ll take away actionable ideas for:
- Building the economic case for a place brand strategy
- Delivering a data-led approach to destination and tourism development and transparent measurement of the impact of your work
- Building a more resilient place brand to deliver economic growth even when times are tough
- Integrating destination stewardship to your strategy and your destination positioning
- Engaging private sector stakeholders in the long-term vision for place shaping and economic development
- Innovative strategies for differentiating your place brand
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