A data-driven, test-and-learn strategy allowed the team to reach the travellers most likely to engage and convert based on past travel behaviour, real-time intent signals, and interests. Learn more here.
New analysis debunked the public perception that congestion was caused by over-tourism and instead revealed a localised problem that is now able to be addressed by a group of local leaders. Learn more here.
Data-driven insights provided greater visibility of Glasgow’s technology ecosystem and attracted further investment to local startups and scaleups, cementing the region as fast-growing tech hub. Learn more here.
Cape Town Tourism conducted a brand valuation, utilised the data and results to drive tourism recovery after the pandemic and to create a benchmark to track the impact of the team’s work. Learn more here.
Learn about Asheville's Award entry for Best Use of Data
Learn about The Saint John Region's Award entry for Best Placemaking Initiative
A temporary venue constructed in just 24 hours reclaimed a disused site as a safe space built by and for women and non-binary people and broke new ground in making building sites more inclusive. Learn more here.
Local non-profits were invited to design community spaces on closed roads and sidewalks, with an emphasis on outdoor dining and entertainment, creating bustling micro-community hubs. Learn more here.
The ‘City of Arcades’ brand was established to create a unique identity for Cardiff’s city centre and to showcase the thriving independent business community through a week of community-led events.
Learn about Cardiff's Award entry for Best Placemaking Initiative
Since tourism accommodations are limited, the region has a difficult time attracting visitors – until a new campaign promoted a new tourist route made exclusively for ‘van-life’ enthusiasts.
Learn about The Pontiac, Canada's Award entry for Best Communication Strategy: Tourism
The campaign promoted their sunny winters with short, snappy ads that depicted different professionals, such as a ski instructor, struggling to do their jobs due to the lack of winter in Tel Aviv.
Learn about Tel Aviv's Award entry for Best Communication Strategy: Tourism
This comic ad enlisted tennis legend Roger Federer alongside Trevor Noah to showcase the awe-inspiring beauty of Switzerland and to encourage visitors to travel slower to see the sights.
Learn about Switzerland's Award entry for Best Communication Strategy: Tourism
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