Climate change will affect every destination and community, but it will do so unequally. Some will be better placed to adapt than others. What are the implications of this and how can we take steps to ensure no destination is left behind?

It is always a privilege to join delegates from around the world at City Nation Place Global to discover how cities, regions, and nations are redefining what success looks like in place branding and place marketing. With two hundred delegates in attendance, and speakers from every continent representing more than twenty places, this year was no exception.

In 2021, only 29% of Vilnius’s residents knew 2023 was the city’s 700^th anniversary. An ambitious approach engaged citizens and celebrated Vilnius as energetic, creative, and one-of-a-kind. Learn more here. 

The synergy between the X Games and Ventura’s love for extreme sports led to a very successful partnership that changed the landscape for the city, now and for years to come. Learn more here. 

Switzerland is aiming to be the most sustainable tourism destination in the world through the ‘Swisstainable strategy’ that engages citizens, businesses, and tourists alike in achieving this vision. Learn more here. 

The development of a longer-term vision for the city blended insights from comprehensive community engagement with the city’s indigenous Māori culture to shift how the city is perceived. Learn more here. 

In an age of independence where younger generations choose #NoFilter over picture-perfect, the strategy for Brussels offers an authentic, approachable attitude to life that dares you to be yourself. Learn more here. 

Rather than ‘leveraging’ the 2023 FIFA Women’s World Cup to benefit the New Zealand brand, the nation brand used their commitment to gender equity to drive the women’s movement forward. Learn more here. 

A new strategy brings together three cities in a singular identity, with the ‘S’ logo representing the three cities while also showcasing the micro-adventures that audiences can have in the region. Learn more here. 

This strategically-led design supported the long-term brand building to leverage the area’s reputation for high standards whilst also broadening its appeal to create a welcoming feel for all. Learn more here. 

This design strategy redefined Pittsburgh’s place brand to show the diversity and array of assets available outside the downtown to showcase the varied tapestry of pocket neighbourhoods. Learn more here.

High Point has long been the furniture capital of the world, but this new design expands the story of High Point to include creatives of all type and brings the brand into the built environment. Learn more here.

Already known for their natural beauty, British Columbia harnessed these existing assets to create a fresh identity that bolstered the region’s reputation as a hub for business, trade, and investment. Learn more here. 

A new design blends positive reminiscences of Bad Vöslau’s rich history with their contemporary values, creating a flexible design system that maintains a strong sense of identity. Learn more here.

Reversing a trend of ‘devitalisation,’ this strategy generated real awareness that energised the region, with design aspects functioning as key cornerstones of the brand, like a welcome kit for new arrivals. Learn more here.