Articles

The power of ‘we’: Building a place brand strategy with your community

Community sits at the heart of place branding, particularly at the local level. With City Nation Place Americas right around the corner, we reached out to our speakers to understand how they’re working to integrate community engagement throughout their strategy to ensure that it’s more than just a tick box exercise.


label_outline Citizen EngagementDestination MarketingEconomic Development Place Branding

Tackling fragmentation: Uniting your stakeholders through shared storytelling

Destinations around the world are leaning into the power of place branding to unite their stakeholders behind a single vision for their place. Place leaders from the USA & Canada shared their practical advice they had for organisations looking to engage their stakeholders and ensure that everyone is singing from the same hymn sheet.

label_outline CollaborationDestination MarketingEconomic Development Place Branding

Interactive Art: A catalyst for urban revival and community engagement

Cities and towns using art and technology to transform their public spaces into places of convergence and human connection. Creos' Alexandre Lemieux explores how the adoption of art in urban planning is a strategic move towards creating immersive experiences that foster community engagement and stimulate local economies.

label_outline Citizen EngagementDestination ManagementPlace MakingPrivate Sector

OutHorse Your Email

Addressing an ‘always-on’ style of working that left people burnt out, this campaign invited people to have a distraction-free holiday in Iceland and used horses to write their out of office email for them.

Learn about Iceland's Award entry for Best Communication Strategy: Tourism