Five unlikely partnerships for city and nation brand teams to consider
Here are five ideas to help you identify new and unexpected avenues of collaboration to drive your city branding or nation branding strategy.
Here are five ideas to help you identify new and unexpected avenues of collaboration to drive your city branding or nation branding strategy.
Ottawa Tourism's Glenn Duncan shares the team's recipe for success is, how they’re surfacing hidden gems in the city, and why collaborative partnerships are so important for the city’s future.
On the eve of Finland’s independence centenary in December 2017, the goal was to create a moment of togetherness - a low-threshold way for Finns to join in and tell the narrative of Finland - using the simple medium of a grocery conveyor belt.
Digital platforms have become crucial for travel inspiration and planning. Here are 5 solutions to help destinations raise awareness and generate leads from planners.
Looking for global inspiration for marketing a city, country, or region? We’re delighted to spotlight the most innovative and impactful campaigns from across destination marketing, investment promotion and economic development.
People are getting more savvy and are quick to call out organisations who aren’t walking the talk. However, if you can embed your sustainable values throughout your organisation and ensure that your strategy is reflective of your community, it’s possible to make real impact with your approach. Here are some top examples of how cities and nations around the world are making sure that they’re living their sustainable values to lay the path for a more resilient future.
Tourism has the power to change the world, but the onus is now on DMOs to maximise their true contribution to their destinations. TOPOSOPHY's Chris Armstrong outlines practical steps DMOs can take to drive wellbeing in their communities.
Collaboration between places and centres of learning can unlock enormous potential. Trajectory's Jeannette Hanna explores how you can develop a systematic approach to listening and collaborating with your educational partners.
Once you've done the research to develop your place brand, how do you bring it to life in your branding? Joy Riot's John Armstrong explores the questions you should be asking to get the most out of your re-brand.
Zuidoost is the youngest district of Amsterdam, and residents have roots all over the world. All those cultures together in one neighbourhood ensures Zuidoost has become its own city with its own stories - so any place brand design and strategy needed to be able to embrace the diverse character of the community.
Left unchecked, a rapid increase in fortune for a place can result in the displacement of your existing residents. Here are eight tips to ensure that you’re driving inclusive and equitable development for your place.
Climate action planning can be a daunting task for a destination. Here are a selection of plans developed by places around the world to give you the tools you need to secure a more sustainable future for your place.
Community sits at the heart of place branding, particularly at the local level. With City Nation Place Americas right around the corner, we reached out to our speakers to understand how they’re working to integrate community engagement throughout their strategy to ensure that it’s more than just a tick box exercise.
We sat down with David Goldstein, CEO of Travel Alberta, to discover how their destination management strategy is supporting long-term economic, cultural, and social prosperity for communities across the province.
Resonance's Chris Fair looks at why aligned civic identity is more important to attracting talent, businesses and visitors than ever before.
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