As you’ll know if you’ve had any experience with place branding, it’s such a strange beast of a discipline that it’s rare to have an unqualified victory. Speaking for myself, I’ve been in the game for 13 years – which might even qualify me as a pioneer in the field –and I often wish I could go back and give my past clients the benefit of my hindsight.

In this long-form blog Malcolm Allan explains his concept of “Experience Masterplanning” as a way of linking and integrating place branding and place making and challenges place-branders to get into meaningful conversations with place-makers in order to better understand what they can bring, together, to the creation of better places.

The Olympics in Rio de Janeiro ended in samba. The whole world was surprised with the opening ceremony and even the most skeptical were forced to agree that Rio 2016 started very well.

Andrew Davis, Invest Hong Kong, shares his views on how investment promotion strategies fit in to the place brand mix and how the place brand is so important when it comes to attracting talent and business.

We live in an interconnected, hyper-connected world. Local events take global proportions. Latin America is experiencing a moment of transition: political and economic crises, major changes in Argentina, tottering democracy in Venezuela and impeachment in Brazil.

The concept of place branding is fairly new in the new world. The geographical and cultural distance between our sub continent from the rest of the world contributes to an isolation that apparently enhances this abyss. I say apparently because, in fact, this cultural distance is not so big.

An Interview with Ina Rodin from CNTO (Croatian National Tourism Office) USA, and the winner of the 2015 Best Use of Social Media Award.

We interview Keith Dinnie, following his update to the seminal text book, "Nation Branding: Concepts, Issues, Practice" to discover his views on challenges facing place branders around the world.

Interview with Joanna Murphy, CEO, ConnectIreland, & Winner of the City Nation Place Award for Best Citizen Engagement in 2015.

This blog post is about the creation of Place Brand Strategy Books and the benefits they can bring.If you have never seen one you might well be asking what brand strategy books are, who are they for and where they fit into the place brand process?

An interview with Chris Gottlieb, Director of Strategy, Brand & Communications, London & Partners, and winner of the 2015 City Nation Place Award for Best Communication Strategy.