We caught up with Kristina Plavšak Krajnc, Director at the Republic of Slovenia Government Communication Office to discuss how collaboration is the key to successful place branding.

We spoke with Mitch Whitten and asked him to share his thoughts on the challenges faced by those working in place branding and marketing.

Bloom Consulting unveiled the Asia edition of the Digital City Index-Asia at CNP Asia Pacific 2018. Here are a few sneak peeks at their findings.

That’s right, it sounds counter intuitive. As economic and tourism developers or promoters, we are always trying to outdo our competitors with more, bigger, better (more restaurants, more tourist attractions, the largest population of college educated workers). Or perhaps, some places go the opposite direction with less, lower, simpler (low taxes, few regulations, simpler lifestyle).

How can a collective negativism affect a neighbourhood, city, region or nation’s ability to transform its economic fortunes? What does it take to unlock that negativism?  Read this perspective on how to understand the psychology of your place and engage stakeholders in a more positive and effective outlook.

We caught up with Sylvie Gallier Howard, Chief of Staff with the City of Philadelphia Department of Commerce, to discover what the Amazon RFP process has taught those participating about their “pitch readiness” - specifically at how economic development and tourism promotion teams can work together more effectively to the benefit of all objectives.

We caught up with Kristian Sonnier, VP President of Communications & Public Relations at the New Orleans Convention & Visitors Bureau, to understand the story of 300 years of place branding and how New Orleans’ brand strategy will capitalise on its tri-centennial.  How does he see the connection between tourism and economic development?  What does he think is the key to great place branding?

One of the most pressing issues that place brand strategists need to deal with is the increasing interest in the impact of their strategies on the places where they work, particularly from brand stakeholders, politicians and the media.

Read the perspective of leading place branding consultants who are increasingly having to address this issue for their clients and who believe that this will continue to be a major consideration for individuals and organisations funding the preparation, implementation and management of place and destination brand strategies.

On 8^th November 2017, the day before the main City Nation Place agenda, the City Nation Place Think Tank convened for the third year.

This year the theme of the Think Tank was “The difference between place branding and place marketing”. The Think Tank was organised in association with the International Place Branding Association, guided by esteemed academics and place branding experts Robert Govers and Martin Boisen and was sponsored by The New York Times.

Learn about Butler County's Award entry for Best Citizen Engagement

How can tourism marketing work more effectively within an aligned strategy? Read the full interview with Paul Sloan, CEO of Tahiti Tourisme

The New York Times is hosting the pre-conference Think Tank session at this year’s City Nation Place Global conference where our delegates will be considering the differences between place branding, and place marketing. We caught up with Nahim Mehenni, Director for Place Branding at The New York Times and Raquel Bubar, Director, T Brand Studio International to discuss the media owner’s interest in place branding and place marketing. Find out what The NEW YORK TIMES team has learned from working with clients in the tourism and investment promotion sector and discover tips on how place brands can get the most out of a relationship with a media company…

We caught up with Jessica Wardle, Managing Partner at M&C Saatchi. We’re keen to understand what changes she's witnessing across the FDI sector and in the promotion of investment opportunities by cities, nations and regions.

Our team of place and destination branding consultants recently prepared a strategic advice note for a seminar in Dublin for the Irish government and key stakeholders to explore refreshing the country’s national brand of Eire, the Republic of Ireland.