Learn about City of Helsinki & Helsinki Marketing's award entry for Best Use of Social Media 

Learn about the Slovenian Tourist Board's entry for Best Use of Social Media 

Learn about essential Costa Rica's Best Communication Strategy 

Learn about Wesgro's entry for Best Use of Social Media 

Learn about Marketing Sheffield's entry for Place Brand of the Year 

Learn about Sparkloft Media's entry for Best Use of Social Media 

Learn about the City of Wanneroo and Roberts Day's entry for Best Citizen Engagement

Learn about Brand Scotland's entry for Place Brand of the Year. 

Most Destination Marketing Organizations (DMOs) today rely to some degree – if not a great extent – on traditional survey research. Surveys enable DMOs to ask tailored questions to a targeted demographic, resulting in meaningful insights. Surveys are, and will continue to be, an important component of marketing and branding strategies.

Inga Hlin Palsdottir, Director of Visit Iceland at Promote Iceland outlined how your place brand can address this holy trinity and ensure your strategy is sustainable.

When countries are trying to create a Country Brand strategy, they frequently do it without a strategic approach in mind and often lack a proven methodology or model for doing so. In practice, these countries learn the process as they progress and consequentially make unforeseen mistakes. As they lack comprehension of this task’s complex nature, they don't manage the process effectively.

A central facet of our ongoing age of uncertainty is the increasing overlap of political and commercial behaviours. Identities and spaces that were a generation ago seen as separate have increasingly overlapped, leading to new challenges in shepherding organizational reputations. Nowhere is this trend more apparent than when chaotic political environments impact how people view the health of nations. The United Kingdom's ongoing struggle with the implications of Brexit and the responses from the rest of the world provide a fascinating case study.

With just two weeks to go until City Nation Place Global 2019 kicks off in London, we gathered some of the best quotes from our speakers to give you a little preview of the wonderful work that destinations around the world have been undertaking...

The effect of a country’s national image on its home-grown brands and the economy as a whole is now widely acknowledged. But how exactly do place brands boost corporate brands?

From a new brand, to an innovative and sustainable funding model, Travel Manitoba has undergone massive change. Colin Ferguson, CEO at Travel Manitoba, outlined how they put Manitoba on the map and the thought processes behind some of their decisions.