More and more, people's perceptions are formed online. But how does this impact place brand strategies? Jose Torres, CEO at Bloom Consulting shared his insights with us on how nation brands are evolving to meet challenges of the 21st century.

Learn about the City of Helsinki and Helsinki Marketing's entry for Best Citizen Engagement 

Learn about Brand Lithuania Unit at the Office of the Government of the Republic of Lithuania's entry for Best Citizen Engagement.

Learn about Eindhoven 365's entry for Best Citizen Engagement

Learn about Fundación Imagen de Chile's entry for Best Citizen Engagement 

Learn about Bermuda Tourism Authority and RedSky Strategy's Place Brand of the Year 

Learn about The City of Adelaide's Place Brand of the Year 

Learn about message Marketing & Communications GmbH's entry for Best Use of Design

Learn about Essential Costa Rica's Place Brand of the Year strategy 

Learn about Visit Wiltshire's Place Brand of the Year strategy 

What do you think of Azerbaijan? If you’re picturing oil fields, an ex-Soviet state, or even a recent Eurovision contestant, you’re not alone. So how do you encourage people to take a second look and rediscover the wonder of a hugely diverse country?

Learn about Croatia National Tourist Board's entry for Best Communication Strategy 

Learn about Bloom Consulting's Place Brand of the Year strategy 

Learn about San Diego Tourism Authority's entry for Best Communication Strategy 

Learn about VisitOSLO's Best Communication Strategy