How do we move from looking to raise the number of bed nights to looking at the impact 'beyond tourism?' Karen Bolinger, Strategic Advisor at BestCities Global Alliance, outlines how destination marketing organisations are working to track the social outcomes their events are delivering.

No one wants to imagine the worst will happen. But being prepared is key to managing a potential crisis. With Coronavirus creating an international emergency, we looked at what connects three examples of best practice in the face of overwhelming adversity.

How do you re-brand a city successfully? Thirty years on from the creation of their original brand, the City of Mississauga decided to relaunch their place brand strategy to bring their identity in line with the diverse population of the city. But how have they made this ambition a reality?

Placemaking is a process that "inspires people to collectively reimagine and reinvent public spaces... strengthening the connection between people and the places they share." But what does placemaking need in order to be successful?

We can never say this enough: there’s more to place branding than a logo and a tagline. But what can we learn from the success of Melbourne’s place brand design? What’s the key to creating a brand identity that lasts?

The 2020 Global Talent Competitiveness Index ranks 132 countries and 155 cities for their ability to attract, grow and retain talent. What can we learn from cities who have mastered the art of competing for talent against the economic might of the tier one cities?

There have been many placemaking projects to reclaim disused areas and transform them into green public spaces, but none have the audacity of Raleigh’s 308-acre Dorothea Dix Park project. Sean Malone, President and CEO, of Dorothea Dix Park Conservancy to discover how citizen engagement and collaboration are at the core of their strategy.

Effective digital transformation is key for the future success of place brands, destination marketing organisations and investment promotion agencies. So what lessons can we learn from the place brands that have implemented effective – and ingenious – digital reforms?

The UK media is covered in headlines proclaiming the death of the high street. But this isn't true - they're just in a process of transformation. How are destinations using innovative placemaking and policy reforms to revitalise their city centres?

Three years ago, City Nation Place conducted a survey to discover how the place branding teams for cities, regions, nations and places around the world viewed their opportunities and challenges, and what they were predicting for the future. These are some of the conclusions we drew from the survey in 2017 – but how have these changed as we head into the new decade?

Brand Scotland's collaborative approach sets it apart from many other place brand organisations. With six different agencies involved, Cat Leaver, shares how stakeholder management is key to the success of the collaboration.

Faced with an ageing and declining population, many rural communities today are having to fight to preserve their economies. But rather than competing against major cities on an unfair playing field, rural areas are recognising that there is an opportunity to capitalise on their own assets.

Estonia and Costa Rica have learned how to turn nation and place branding theory into practice - but what is the key to their nation branding success?

How can rural destinations differentiate themselves with a clear place branding strategy? Andrew Redden, Hastings County's manager for tourism and economic development, outlines the challenges they face and how collaboration can unlock new opportunities.

The City Nation Place Awards set the benchmark for quality place brand and communication strategies around the world – what lessons can we learn from the winning case studies of 2019?