Understanding how we can build on community goodwill will be critical for authentic and resilient recovery. Power to Change, an independent trust that supports community businesses in England, shares lessons from some of England’s most innovative community leaders to understand how places around the world can work more effectively with their community as we rebuild.

Braga has a rich history - but it's entrepreneurial and innovative spirit was often overlooked. Enter a creative new strategy which invited locals and tourists to be time travellers in the city...

One of many unexpected aspects of 2020 has been the urgency of creating a solid foundation of domestic tourism. We reached out to Olga Gončarova, Head of the Domestic & Inbound Tourism Department at Lithuania Travel, to understand how they’ve pivoted their strategy to suit the pandemic-era.

COVID-19 has encouraged us all to find new ways of working, but can we ever lose the personal touch in investment promotion? Sirpa Tsimal, Director of Investment Promotion at Switzerland Global Enterprise, shares her insights on the digital vs the human approach to investment attraction.

If you’re reliant on government funding, getting your local politicians on board with your strategies is essential. As places re-evaluate their budgets following the pandemic, how can you ensure that you’re speaking your government’s language?

To become as happy as a Finn, you can rent one and learn how.

Discover the details behind the award-winning campaign from Visit Finland.

Around the world, destinations have shifted to hyper-local focus as they plan for recovery. We spoke to Lisa LaVecchia, CEO at Destination Ontario, to understand how she anticipates the tourism industry evolving and what they're doing to prepare.

While most of the world looks to domestic tourism to shore up their tourism economy, this simply isn’t a viable solution for many destinations that rely heavily on international travel. Thoyyib Mohamed, Managing Director at the Maldives Marketing & PR Corporation, explained how the islands prepared for their July opening and how they are anticipating their strategies evolving in  the wake of COVID-19.

The goal was to make Helsingborg the first place that would come to mind year-round with all the necessary components for a world-class weekend destination - The Weekend City. A new communication concept was developed; WKND by HBG.

At the launch of the Brand Finance's 2020 Global Soft Power Index in February - and how long ago that seems now - Ban Ki-moon spoke passionately about the importance of soft power and global citizenship during a time of trade wars and increasingly hardened borders. "Soft power," he proclaimed, "transcends borders, builds bridges, and brings the world together through dialogue and mutual understanding." 

Kaunas, Lithuania, has been named one of the European Cities of Culture for 2022. Tadas Stankevicius, Director at Kaunas IN, shared with us how they’re leveraging culture to nurture civic pride and to drive their recovery after COVID-19.

Most of Denmark’s business regions have developed independent branding strategies to attract (the same) group of international companies and talent – and in the end, this is a zero-sum game with more losers than winners. To counter this, a new strategic branding adventure was embarked upon to support the ability of all of Denmark to attract international talent and companies.

Closing the narrative gap between your identity and your perceived identity is a challenge for many places. Nick Hill, Chief Executive, Auckland Tourism, Events & Economic Development, shared with us how they're working to change perceptions with a new brand playbook - and how they're putting sustainable destination management at the core of their strategy.

How can destinations begin their recovery? With the summer season looming for many destinations, and business-almost-as-usual resuming, we reached out to our panel of place branding experts to understand what the next steps should be for places looking to restart their economies.

If you’re looking for the City of Tomorrow, then you need look no further than Helsinki. Laura Aalto, CEO at Helsinki Marketing, shared with us how they built a brand on a foundation of innovation and openness, and what’s next for the trail blazing city.