What’s the key to creating a successful data strategy that measures the impact of your communications and allows you to refine your long-term strategic plan? We reached out to Constanza Cea, CEO, & Guadalupe Zegers, Head of Research at Imagen de Chile, to get the behind-the-scenes information on the strategy that won our 2021 Best Use of Data Award.

The eight countries in the Nordics might look similar, but they’re pretty different in terms of size, nature, export markets and finally, nation branding. Still, they have a few crucial things in common. Find out how 'Nordic Talks,' a joint branding initiative, worked to enhance the Nordic Commonality and share their core values.

Data is the universal challenge. We reached out to five of our place experts for their top tips to ensure that you’re maximising the impact and efficiency of your data strategy…

For a smaller city or region, it can be hard to make an impact on the international stage. You need to identify a really strong, authentic impetus for your place brand strategy to stand out from the crowd. John Fogde, Head of the Struer City of Sound Department, explains how they developed the positioning for the Danish city and how being known as the City of Sound gives them the edge in their activities.

Discover how the Kansas City Area Development Council embarked on a project to reset the region's image with a new brand - 'KC Heartland' - and how they encouraged their community to embrace the new strategy.

There’s a quiet revolution growing in food production that will have a profound impact on our collective futures. Rural economic development may not seem sexy, but we all have a lot riding on how successfully communities support and sustain their natural environments, green spaces and food producers. So, what does it take to nurture the places that feed us all?

Digital nomads stay longer, explore deeper, and spend more than a more traditional tourist, sitting perfectly at the intersection between visitor and resident. Here are six ways that places put the focus on digital nomads over the past two years, and what makes their campaign stand out from the crowd…

As a small country at the bottom edge of the world, the challenge for Chile is to make itself known, individualise itself from the region, and generate opportunities for its people. And to do that, they needed a solid foundation of data...

All buildings are part of the physical environment, stirring the city image, living conditions, social wellbeing, and economic profile. So, how does one become an iconic site for locals and tourists? Find out how to amplify the relationship between master plan developments and iconic components within cities and turn an icon into the lynchpin of a destination.

Finland wants to be known for its dedication to equality. But just telling people ‘Finland is committed to equality’ won’t cut it. Actions are needed to get the message across and to make a difference – and making a difference is what the team was interested in.

Destinations want MICE events to be well attended and for the economy to benefit from the event. Here are common challenges destinations face, as well as top tips to successfully promote MICE travel in 2022.

By identifying a unique – and authentic – identity for your city, then it’s possible to make a real impact with your core audience regardless of your size or international renown. Here’s how second and third-tier cities around the world are making a name for themselves…

What sells newspapers and subscriptions can be hugely damaging to the respective nation, or city, often blowing concerns vastly out of proportion and creating long-lasting reputational impacts that take months or even years to overcome. So how can places retake control of the narrative to tell a new story?

Imagine. The year is 2025. Take a moment to picture it, and then ask yourself – what will have changed? What trends will we see continuing to grow? How will place branding have continued to evolve?

Getting stakeholders to understand your vision can be a challenge at the best of times. Sweden’s solution to engaging stakeholders in your sustainability strategy? Storytelling. Per Grankvist, Chief Storyteller for the government-funded initiative, Viable Cities, explained to us how they’re pioneering a new approach to driving more sustainable change and how a local-centric approach is key to successfully changing behaviour.