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Articles
Future Festivals
A series of public input sessions called Future Festivals gave residents the chance to play larger-than-life games to gather feedback that would inform the development of the city’s two-year workplan.
Learn about the City of Williamsburg's Award entry for Best Citizen Engagement
Seven place marketing tasks AI should be doing for you
Discover seven simple ways that you could be using AI to make your place branding and place marketing job easier, along with some sample prompts to help you get started.
Beyond the hashtag: Nine tips to elevate your influencer marketing strategy
At a time when consumers are bombarded with advertisements and brand promises, influencers are becoming an essential ingredient in your marketing mix to give your message that feel of an authentic recommendation. But what’s the key to success in influencer marketing?
Future-first: How Slovenia is leveraging technology in destination marketing
Slovenian Tourist Board's Aleksandra Lipej outlines how they’re investing in technology to support their destination marketing and what skills are necessary to thrive in the face of rapid digital transformation.
Lessons from London: How to maintain momentum, thrive, and succeed
We sat down with CEO Laura Citron to understand how London & Partners has maintained momentum over the years and continued to deliver growth and opportunity for the city.
Harnessing technology for sustainable tourism: How destination management organisations can lead the way
The travel and tourism industry faces mounting pressure to adopt more sustainable practices. Amadeus's Tom Starr shares how destinations can enact policy changes, use new technologies, and work closely with local communities to drive positive change.
Place, private sector, and the power of partnership
What can you do to cut through the noise and show your private sector partners the value in your work? Place leaders share what they’ve found to be effective tools in engaging their private sector in their place brand and marketing vision.
Countering false narratives with a values-driven nation branding
Christian Biller, Brand Strategist for the Swedish Institute and industry veteran, joined us to talk about how approaches to nation branding have evolved over the past decade, what skills place leaders need to succeed in the face of disinformation, and how you can future-proof your strategy.
Nine ways to reimagine your place branding with AI
It’s critical that any foray into artificial intelligence is done strategically, and with clear understanding of what you want to achieve and how it aligns with your values. Here are nine ways AI technologies can play a role in delivering more effective place marketing strategies.
Great Calling New York
Learn about Great Britain's Award entry for Best Place Brand Communications Strategy
Redefining Sydney: an urban policy-driven vision for the future
As we gear up for the inaugural City Nation Place Australasia conference in Sydney this February 12-13th, we sat down with Eamon Waterford, CEO of the Committee for Sydney, to understand how they’re stepping up and reimagining the future of Australia’s iconic city.
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