Here are the key trends and best practices for any investment promotion agency, tourism authority or firm looking to attract tourism investment.

We talk a lot about internal collaboration between destination marketing organisations and economic development organisations in order to tell a more holistic story about your place. But how can you go above and beyond that? Here are some of our favourite outside-the-box approaches to collaboration to inspire your next partnership!

For Helsinki, one of the biggest challenges in attracting foreign talent has been rather low awareness of the city globally. To showcase the best of their city and to attract the talent they need, they launched a new values-driven campaign: 'Helsinki Freedom.'

Measuring the success of your work is critical. However, as places increasingly look towards their quality of life, the KPIs we use need to evolve as well.

How is the world of travel and tourism changing? Before she joins us as one of the City Nation Place Awards judges, Gloria Loree, SVP & Chief Marketing Officer for Destination Canada, outlines how a loyalty programme created the space to re-engage prospective travellers in the country, how Destination Canada are collaborating with their Indigenous Tourism partners, and a few of her personal predictions for the future.

It is easy to make a strong case for why DMOs must lead the charge for climate action in this decade and beyond. However, it’s fair to say that, aside from some notable front-runners, DMOs are still learning what it takes to demonstrate leadership and meaningful action in this space.

In 2017, Courmayeur launched a new brand design identity to capture the spirit of the town and its history. Discover the process behind the wordmark here.

Last week, Sheffield announced the launch of a new campaign – Sheffield Your University City - created in collaboration between Sheffield Council’s marketing body and the city’s two universities. We caught up with the masterminds behind the innovative collaboration to understand more about the journey and what they learned along the way.

Your diaspora can be a hugely positive force in how you build your reputation and amplify your values. We spoke with Diane Edwards, President of Jamaica Promotions Corporation [JAMPRO] and one of our 2022 City Nation Place Awards judges, to understand how they engage the Jamaican diaspora in the economic development of their home nation. 

Julie Coker, President & CEO of San Diego Tourism Authority, outlines how they're helping event organizers navigate the new normal post-COVID and what you can do to connect your visitors to the lifeblood of your city.

We know how busy the life of a place brand and marketing leader is. Which is why we reached out to our partners for the 2022 Americas conference to get their top line coverage of the discussion – ensuring you’re up to date on all the latest topics in an easily digestible format.

So with no further ado, here we go…

Airports have always been key selling points in tourist and economic attractiveness strategies. Which country, city or region has never boasted itself of having air access? Yet, the global crises and their persistent effects on air travelling have called into question the role of these major infrastructures. As we rebuild, can airports become essential assets in the attractiveness and branding of destinations?

We’re delighted to have Liina Maria Lepik, Director of the Estonian Tourist Board, as one of our judges for the City Nation Place Awards. Ahead of the judging, we caught up with her to understand how Estonia’s place brand connects different stakeholders under a single brand vision, and how they’re talking about their sustainable values.

From a viral karaoke song to a tongue-in-cheek take on the Metaverse, Iceland’s campaigns regularly catch the attention of the world. But what happens behind the scenes to create this success? Sveinn Birkir Björnsson, Director of Global Marketing Communications at Business Iceland, shares his expertise – and gives an insight into what he’d be looking for as a member of our 2022 City Nation Place Awards jury.

The findings of the Travel & Tourism Development Index (TTDI) which measures 117 economies on a range of tourism and travel related indicators and policies, has been published by the World Economic Forum today. What does it mean for how the tourism and travel sector can recover?