Greater Copenhagen wanted to showcase the region as an attractive career destination for international talent from the LGBT+ community. And they came up with... a (fictional) dating app!

With so many stakeholders involved – and with most DMOs not owning any of their assets – is true destination management just a pipe dream? And how do you evolve a destination management mindset to one of destination stewardship?

From uncovering your place DNA, to advocating for your work, to amplifying the voices of your locals, here are some of our favourite citizen engagement strategies to inspire your own approach.

Cape Town and the Western Cape has space – lots of it. But they offer more than just beautiful wide-open spaces. There’s the experience of what it feels like to be here. Find out how they worked with Neverending Tourists to share the best of the region with the world.

To understand which areas are overlooked in developing and delivering a place brand strategy, we asked our place experts what they considered to be the most common mistakes made by cities, nations, and regions…

What does an exploding whale have to do with COVID safety measures? Find out how Doncaster Council went viral with their history lessons on Twitter.

Cities have complex pasts that have left complex legacies – much more so than employers who have only existed for a fraction of most cities and nations. How can you ensure that you don’t resort to copy-paste cliches and tokenistic efforts, and that you’re developing a place narrative that acknowledges the past while still looking to the future?

What’s the key to creating a successful data strategy that measures the impact of your communications and allows you to refine your long-term strategic plan? We reached out to Constanza Cea, CEO, & Guadalupe Zegers, Head of Research at Imagen de Chile, to get the behind-the-scenes information on the strategy that won our 2021 Best Use of Data Award.

The eight countries in the Nordics might look similar, but they’re pretty different in terms of size, nature, export markets and finally, nation branding. Still, they have a few crucial things in common. Find out how 'Nordic Talks,' a joint branding initiative, worked to enhance the Nordic Commonality and share their core values.

Data is the universal challenge. We reached out to five of our place experts for their top tips to ensure that you’re maximising the impact and efficiency of your data strategy…

For a smaller city or region, it can be hard to make an impact on the international stage. You need to identify a really strong, authentic impetus for your place brand strategy to stand out from the crowd. John Fogde, Head of the Struer City of Sound Department, explains how they developed the positioning for the Danish city and how being known as the City of Sound gives them the edge in their activities.

Discover how the Kansas City Area Development Council embarked on a project to reset the region's image with a new brand - 'KC Heartland' - and how they encouraged their community to embrace the new strategy.

There’s a quiet revolution growing in food production that will have a profound impact on our collective futures. Rural economic development may not seem sexy, but we all have a lot riding on how successfully communities support and sustain their natural environments, green spaces and food producers. So, what does it take to nurture the places that feed us all?

Digital nomads stay longer, explore deeper, and spend more than a more traditional tourist, sitting perfectly at the intersection between visitor and resident. Here are six ways that places put the focus on digital nomads over the past two years, and what makes their campaign stand out from the crowd…

As a small country at the bottom edge of the world, the challenge for Chile is to make itself known, individualise itself from the region, and generate opportunities for its people. And to do that, they needed a solid foundation of data...