Data is the lifeblood of an organisation and is the key to understanding the impact of your strategies. Four of our experts share their insights on what a focus on data means to them, and how you can shape your priorities accordingly.

Here are five of our top takeaways from the conversation at City Nation Place Global and UK, providing a top-line summary of the leading trends shaping place branding, destination marketing, and economic development around the world.

After five years, Estonia's place brand strategy was well-established. But when crisis struck and Russia invaded Ukraine, they needed a way to update their approach to showcase their values and rally their stakeholders around their vision. Learn more about their award-winning strategy here.

With the COP27 climate conference in Egypt shining a light on the climate emergency this month, now seems an appropriate time to reflect on what DMOs can do to build their resiliency and secure their future through climate action.

How can you tell the best story about your place in the best way? We caught up with Alessio Nesi, Creative Director of BBC StoryWorks, and Samantha Adams, VP of Advertising Sales, to talk about what it takes to market a destination in 2022, ahead of their talk at City Nation Place Global on 10^th November.

What is it that makes someone proud of where they live? Our partners at Ipsos reached out to six different countries around the world to understand what attributes their citizens are most proud of, and how their perspective varies from the national level to the local.

We've collated insights from our speakers across four of the key themes weaving throughout the conferences: how organisations are re-thinking after the crises of the past few years; collaboration between key stakeholders; quality of life for your residents; and developing a sustainable strategy that will continue to deliver returns.

Since its launch, the GREAT Campaign has created a wealth of world-class place marketing campaigns - but what's the secret to their success? Before Andy Pike, Director of the GREAT Britain & Northern Ireland Campaign, joins us at City Nation Place UK, we caught up with him to understand more about the strategy and vision behind the campaign.

The South Australian Tourism Commission [SATC] wanted to raise questions in the minds of their target groups and to reveal the various hidden gems throughout South Australia - to South Australians and all Australians alike – in order to challenge their perceptions about the State. 

Germany's North Rhine-Westphalia is, coincidentally, shaped like a banana. It’s also a hub for creative and digital industries, and Tourismus NRW e.V. have just launched a new strategy to reposition the region internationally. We caught up with Heike Döll-König, CEO of Tourismus NRW e.V. to discover what the impetus was for the strategy and how they’re moving forwards as a region.

Skyscrapers have been a long part of urban cityscapes. Symbols of expensive land, commercial and business areas, the human aspiration to reach the sky since antiquity is a reality in the world's megacities. Whether it's a technological feat, or a response to overpopulation issues, the construction of tall buildings is a trend that is accelerating.

The de Bois report set out 12 recommendations to improve the DMO landscape in England – and the UK government has recently published their response, accepting the majority of Nick de Bois’ recommendations. Ahead of City Nation Place UK, we reached out to Patricia Yates, CEO of VisitBritain/VisitEngland, to understand what the broader impact will be across England following these decisions.

Costa Rica has been recognised as being one of the most sustainable countries in the world. But when the government set a ban prohibiting single-use plastic, the team at essential Costa Rica created a social media campaign to engage the community and push for faster change.

Are you looking to create a longer-lasting legacy from the events you're hosting? Here are seven ideas from industry experts that you should be considering.

Barcelona has a long history of successfully leveraging events to develop sectoral strengths. As the newly confirmed hosts of the America’s Cup, we talked to Pau Solanilla, Commissioner for City Promotion for Barcelona City Council, to discover how the event forms part of their blue economy proposition and what they’ve learned in the process.