Articles

Stepping out into the sun: Canberra’s new brand positioning aims to sway hearts and minds

Canberra is the capital city of Australia. But it’s not Australia’s most famous city. To tackle misconceptions about the city, the team at Canberra are unearthing the city’s DNA to position the city in a way that reflects their everyday reality and showcases Canberra’s strengths to a domestic and international audience. Isaac Mizrachi, Senior Director – Marketing for VisitCanberra, caught up with us to outline the strategy and vision for the city, as well as his top tip for other destinations looking to grow awareness of their place.  

label_outline AdvocacyCitizen EngagementDestination MarketingReputation

Chile: Creating future

Chile set out to communicate not only what they had been given, but what they had to give – the contributions of Chilean men and women who are creating a better future for our country and our world. Discover how Imagen de Chile launched the 'Chile Creating Future' strategy and how it's engaging stakeholders from across the country in the vision for the country.

label_outline Citizen EngagementPlace BrandingSustainability

Say bye to surveys and hello to online sentiment analysis: A guide for tourism boards

In today’s digital world, sentiment analysis and online listening have become powerful tools for tourism boards to gain deeper insights into travellers’ opinions and experiences. Trove's Charlotte Slater outlines why tourism boards should move away from surveys and gives you all the information you need to start integrating social listening and sentiment analysis into your strategic planning.

label_outline DataDestination MarketingDigital ReputationSocial MediaTourism

How Medway launched a regeneration programme and what they’re doing to engage residents along the way

Medway in Kent was one of 25 areas in England awarded a share of £3 million to help them set their own standards for design locally. We asked Virginie Giles, Place Manager & Director for We Are Medway CIC, to explain more about the impact placemaking is having on the area, including the importance of bringing Medway’s diverse communities together to deliver positive change.

label_outline Citizen EngagementDesignPlace Making

New research from City Nation Place highlights emerging priorities for place brand and marketing organisations

Each year, we reach out to our community of place brand and marketing leaders to benchmark how the industry is developing and to take stock of emerging challenges and opportunities. With the continued global uncertainty, it once again seemed particularly pertinent to understand how strategies were evolving. Here are just a few of our key takeaways from the research to help inform your own strategies…

label_outline CollaborationDataDestination MarketingEconomic Development Place BrandingSustainability

Ukraine, sustainability, and the impact of soft power

Last week, Brand Finance launched their 2023 Global Soft Power Index. Against a backdrop of uncertainty and instability, it seemed particularly relevant to pause and take stock of how soft power was impacting – and being impacted by – world events. Discover which nations are leading the way and how smaller to mid-sized countries are creating an impact on the global stage.

label_outline Crisis ManagementReputationSoft PowerSustainability

Making your KPIs work harder for your organisation

How can you prove the long-lasting impact of your strategy when you’re advocating for the value of your work to your key stakeholders? Ten of our expert partners shared their thoughts on how place brand and marketing organisations can re-think their approaches to the Key Performance Indicators [KPIs] that they use and how you can make sure you’re measuring impact in the areas that will make a difference for your organisation.

label_outline Citizen EngagementDataDestination MarketingEconomic Development Place BrandingPlace MakingReputation