Place branding has to benefit your community – and it has to benefit all of your communities. Here are eight top tips to help you on your road to a more equitable and inclusive place brand strategy.

It's difficult to get the attention of international tech talent - particularly when they may not have heard of your country. Discover how Copenhagen Capacity gathered companies with similar recruitment needs under one brand to realise the strength in working together to attract international talent.

We’re in a period of global transition. As we welcomed 200 place brand and marketing leaders to New Orleans for the seventh annual City Nation Place Americas conference, this new momentum for change was clear. Here are a few of the ways that cities, regions, and states across the USA and Canada are evolving their strategies to prepare for new challenges and opportunities.

By engaging with stakeholders from the local private sector, investment promotion efforts can orchestrate success and compose a prosperous future for the region. Switzerland Global Enterprise's Sirpa Tsimal shares what makes Switzerland's collaboration with their private sector so successful.

Place branding can seem like a daunting challenge. It encompasses a huge number of different sectors and partners, and it can be several years before you start seeing real shifts in perceptions of your place. But every strategy has to start somewhere. We caught up with Mayor John Taylor of Newmarket, Ontario, to understand how they’re starting their place brand journey and what advice they have for others preparing to take their first steps.

What does a growing, thriving Net Zero visitor economy look like, and how do we ensure that it can continue to support the communities and businesses that rely on it? Jeremy Sampson, CEO of the Travel Foundation, shares learnings from their latest report and actionable steps to get you on the road to a Net Zero future.

In just three weeks’ time, we’ll be welcoming 200 place leaders from across the USA and Canada to New Orleans for the seventh annual City Nation Place Americas conference. Here's just a sneak preview of the discussions you’ll be able to join in order to get you excited ahead of the conference on June 7-8^th!

Sustainability is becoming an important differentiator for places. Nine of our expert partners shared their advice on how you can make sure that you grow and communicate your sustainable values in a way that is authentic, actionable, and compelling. 

The new Anholt-Ipsos Mid-Tier US City Brand Index examines fifty smaller but recognizable cities across the USA to understand what's driving domestic awareness and perceptions. Discover the top-ten here.

Discover how Prague is leveraging city diplomacy to take an active role in global challenges where the national government is unable to react as rapidly, and how cities can collaborate together for a more sustainable, resilient future.

When you represent arguably the most famous city in the world, launching a rebrand can be a daunting task. Nancy Mammana, Chief Marketing Officer for the newly re-named New York City Tourism + Conventions, talked us through how they’ve developed their strategy and what they’re doing to engage their stakeholders along the way.

Supporting Indigenous businesses can have a positive ripple effect on the local economy. Learn how Indigenous tourism operators and destination marketers are collaborating on product development and capacity building as Alphabet's Cathy Kirkpatrick shares expertise from three tourism stakeholders moving the needle on Indigenous tourism growth.

What can you do to demonstrate the impact that place marketing has on the bottom-line for your organisation? Mohamed Ashoor, Head of Digital Marketing at the, Bahrain Economic Development Board [EDB], talks to us about how they developed a marketing attribution model to show the impact that marketing has on delivering investments into the Kingdom.

Whether you’re a city or a country, your values should be at the heart of your place brand strategy. Asbjørn Overgaard Christiansen, CEO of Copenhagen Capacity, joins Constanza Cea, then the Director of Marca Chile, to discover how Chile is connecting values and social entrepreneurship to drive investment into the country.

A place is its people – and engaging your community is essential to ensuring that your residents see themselves reflected in your strategy. Here are eight top tips to help you adopt a more strategic and integrated approach to citizen engagement.